Annemaria Nicholson

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

Annemaria Nicholson - November 30, 2017

More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

Annemaria Nicholson - October 19, 2017

According to the recent Cision 2017 Global Social Journalism Study, journalists are more reliant on social media than ever before. Here’s how they use it.

Annemaria Nicholson - September 20, 2017

To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.

Annemaria Nicholson - July 17, 2017

“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis

Annemaria Nicholson - May 4, 2017

When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

Annemaria Nicholson - May 3, 2017

Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.

Annemaria Nicholson - January 25, 2017

Tracking what people are saying about you isn’t the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.

Annemaria Nicholson - October 3, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that […]

Annemaria Nicholson - May 9, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, […]

Annemaria Nicholson - April 19, 2016

Villanova won the NCAA tournament, but which team stole the show on social? Find out who made the most noise with our latest March Madness infographic.

Annemaria Nicholson - April 6, 2016

Cision took a look at which teams in rounds 1 and 2 of the NCAA tournament were making the biggest splash on social. Find out how your favorite stacks up!

Annemaria Nicholson - March 24, 2016

When Carnival Cruise Line was faced with several crises back in 2012 and 2013, it was a deficit that many […]

Annemaria Nicholson - November 10, 2015

With so many tools, it’s easy to become robotic and automated. But PR stands for “people” and relationships.” Keep your human touch. Sign the #pitchPRomise pledge.

Annemaria Nicholson - November 9, 2015

Brands use social media to talk to and collaborate with customers to solve business problems. Marketers use social media to ask […]

Annemaria Nicholson - July 7, 2015
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