Contributors


About Annemaria Nicholson

I drive go-to-market strategy for content, social media and community at Cision, an earned media software intelligence company. I engage, educate and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017, and our blog program was honored in 2018 by PR Daily.

Contributors


Cision’s Disruptive Blog Honored for its Strategic Vision and Transformation

PR Daily’s 2018 Digital PR & Social Media Awards has just awarded the Cision blog with an honorable mention, and we’re so thrilled to be part of the transformation we see in our organization and in the greater PR and communications space.

Brands Must Do Their Part to Protect Freedom of the Press

By supporting the press in all that they do, PR professionals can help ensure that the American dream and the laws that govern it stay in place permanently.

How to Create a Content Strategy That Enhances Your Earned Media Efforts

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

2018 Content Calendar + Template (Why You Need One And How to Use it)

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How to Create a Content Contributor Guide

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How to Create a Keyword Library for Your Brand

More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

How Successful Journalists Use Social Media

According to the recent Cision 2017 Global Social Journalism Study, journalists are more reliant on social media than ever before. Here’s how they use it.

INFOGRAPHIC: Cision Celebrates 150 Year Heritage

To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.

Why World #PressFreedom Day Matters to Brands Now More than Ever

When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

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