Contributors


About Annemaria Nicholson

I drive go-to-market strategy for content, social media and community at Cision, an earned media software intelligence company. I engage, educate and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017, and our blog program was honored in 2018 by PR Daily.

How to Kick Off 2019 With the Best Marketing Tools
Jan 07, 2019

How to Kick Off 2019 With the Best Marketing Tools

With the right tools, comms pros and content marketers alike can find synergy between paid, earned and owned media to optimize their team's efforts.

How to Create Content and Social Programs That Support Diversity
Oct 24, 2018

How to Create Content and Social Programs That Support Diversity

Consumers are motivating brands to become purpose-driven and, ultimately, to do the right thing. Consumer purchases are driving company culture decisions.

Cision’s Disruptive Blog Honored for its Strategic Vision and Transformation
Jul 03, 2018

Cision’s Disruptive Blog Honored for its Strategic Vision and Transformation

PR Daily’s 2018 Digital PR & Social Media Awards has just awarded the Cision blog with an honorable mention, and we’re so thrilled to be part of the transformation we see in our organization and in the greater PR and communications space.

Brands Must Do Their Part to Protect Freedom of the Press
May 03, 2018

Brands Must Do Their Part to Protect Freedom of the Press

By supporting the press in all that they do, PR professionals can help ensure that the American dream and the laws that govern it stay in place permanently.

Who Runs the World? A Spotify Playlist for Women in PR
Mar 08, 2018

Who Runs the World? A Spotify Playlist for Women in PR

Today is International Women’s Day. It’s an inspiring day meant to celebrate women everywhere, and especially you, women of PR and media.

How to Create a Content Strategy That Enhances Your Earned Media Efforts
Jan 18, 2018

How to Create a Content Strategy That Enhances Your Earned Media Efforts

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

2018 Content Calendar + Template (Why You Need One And How to Use it)
Dec 18, 2017

2018 Content Calendar + Template (Why You Need One And How to Use it)

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage...

How to Create a Content Contributor Guide
Nov 30, 2017

How to Create a Content Contributor Guide

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with...

How to Create a Keyword Library for Your Brand
Oct 19, 2017

How to Create a Keyword Library for Your Brand

More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

How Successful Journalists Use Social Media
Sep 20, 2017

How Successful Journalists Use Social Media

According to the recent Cision 2017 Global Social Journalism Study, journalists are more reliant on social media than ever before. Here’s how they use it.

INFOGRAPHIC: Cision Celebrates 150 Year Heritage
Jul 17, 2017

INFOGRAPHIC: Cision Celebrates 150 Year Heritage

To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.

Why World #PressFreedom Day Matters to Brands Now More than Ever
May 03, 2017

Why World #PressFreedom Day Matters to Brands Now More than Ever

When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.