Contributors


About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

How to Prepare & Coach Executives Through Media Interviews
Sep 14, 2015

How to Prepare & Coach Executives Through Media Interviews

Just because they lead companies doesn’t mean executives will ace media interviews. Brad Phillips shows PR professionals how to coach executives to become interview masters.

The PR Pro’s Guide to Podcasting
Aug 27, 2015

The PR Pro’s Guide to Podcasting

In May, Jamie Turner of 60 Second Marketer stood at the front of a conference room at Social Shake-Up 2015 promising […]

4 Failproof Ways to Get Your Press Release Rejected
Jul 09, 2015

4 Failproof Ways to Get Your Press Release Rejected

Press release distribution companies are getting pickier and pickier about what they will approve in terms of press release topics […]

Free PR Kit! Get Your Holiday PR Started Today
Jul 09, 2015

Free PR Kit! Get Your Holiday PR Started Today

How can you stand out when every brand claims to have this year’s must-have holiday item? Have a trusted third-party publication tell the world for you. Cision’s Holiday Gift Guide PR Kit can help!

Cheat Sheet: How to Use Facebook for PR and Marketing
Jun 25, 2015

Cheat Sheet: How to Use Facebook for PR and Marketing

Facebook is where people connect with friends, family and brands. It’s also where people share photos, but the number of photos […]

How Does EMV Impact Financial Services Brands?
Jun 25, 2015

How Does EMV Impact Financial Services Brands?

Thieves stole a half billion financial records in 2014, putting consumers on edge. Understand what consumers want with Cision Global Insights’ free white paper.

Cheat Sheet: Twitter for Marketing and PR Power
Jun 23, 2015

Cheat Sheet: Twitter for Marketing and PR Power

Twitter offers a social network and microblogging service that is the go-to place for real-time rumors, news, customer complaints and […]

Cheat Sheet: Google+ for Marketing and PR
Jun 19, 2015

Cheat Sheet: Google+ for Marketing and PR

Google describes Google+ as “one Google account for everything Google.” It could be considered the “one ring.” It’s meant to […]

Cheat Sheet: How to Use LinkedIn for Marketing and PR
Jun 19, 2015

Cheat Sheet: How to Use LinkedIn for Marketing and PR

LinkedIn is where professionals connect with other professionals, join industry-specific groups and search for industry-specific news. The People LinkedIn boasts […]

Cheat Sheet: YouTube for Marketing and PR
Jun 16, 2015

Cheat Sheet: YouTube for Marketing and PR

YouTube is the home to most videos ranging from 30 seconds to 15 minutes. Subjects range from crazy cat videos […]

Cheat Sheet: Flickr for Marketing and PR
Jun 12, 2015

Cheat Sheet: Flickr for Marketing and PR

Flickr offers a massive repository of photos. Because photos can be stored at full resolution, the site is popular with […]

Cheat Sheet: Pinterest for Marketing and PR
Jun 10, 2015

Cheat Sheet: Pinterest for Marketing and PR

Pinterest, the online scrapbooking site, is a walled-off garden in many ways. Most users repin images or share pins internally. […]

18 Can’t-Miss Insights From Social Shake-Up
Jun 10, 2015

18 Can’t-Miss Insights From Social Shake-Up

Missing the Social Shake-Up conference or want to relive some highlights? Check out social media insights from the thought leaders at NASA, Arby’s and more!

Cheat Sheet: Instagram for Marketing and PR
Jun 05, 2015

Cheat Sheet: Instagram for Marketing and PR

Instagram offers a wholly mobile platform that has demographics distinct from its parent company Facebook, which bought the social network in […]

Get The Resources You Need to Measure PR Effectively
Jun 05, 2015

Get The Resources You Need to Measure PR Effectively

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker […]

Cheat Sheet: Vine for Marketing and PR
Jun 03, 2015

Cheat Sheet: Vine for Marketing and PR

Vine is the home of the so-called “micro-video” and “stop-motion video.” Vine, a Twitter property, began as a wholly mobile […]

116 Content Marketing Insights Worth Tattooing on Your Body
Jun 02, 2015

116 Content Marketing Insights Worth Tattooing on Your Body

When it rains, it pours. Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day […]

Quality, Platforms & Scarcity: Matthew Schwartz Answers Your Video Questions
May 20, 2015

Quality, Platforms & Scarcity: Matthew Schwartz Answers Your Video Questions

In 2014, the use of video content among B2Bs jumped 8 percent, meaning nearly three in five businesses have integrated […]

5 More Outside-The-Box Content Marketing Ideas
May 19, 2015

5 More Outside-The-Box Content Marketing Ideas

This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. Not long ago, we had a […]

#Authority2015: Why Different Is Better Than Better
May 18, 2015

#Authority2015: Why Different Is Better Than Better

Sequels often fall short, but the second day of Authority Rainmaker brought a round of communication insights as equally as […]

#Authority2015: Daniel Pink’s ABCs of Selling & Communication
May 15, 2015

#Authority2015: Daniel Pink’s ABCs of Selling & Communication

Authority Rainmaker took place a mile high, and the ideas on the conference’s first day came a mile a minute. […]

#InnovateNow With Heather Whaling: Plan Smarter. Implement Smarter.
May 15, 2015

#InnovateNow With Heather Whaling: Plan Smarter. Implement Smarter.

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Michael Smart: Keys to Impactful Pitches
May 13, 2015

#InnovateNow With Michael Smart: Keys to Impactful Pitches

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With RaeAnn Pickett: Dive Into Data
May 12, 2015

#InnovateNow With RaeAnn Pickett: Dive Into Data

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Mercy Chikowore: The Power of Passion
May 11, 2015

#InnovateNow With Mercy Chikowore: The Power of Passion

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]