Contributors

brianfreeman.heartbeat@yahoo.com'

About Brian Freeman

Brian Freeman is the CEO and founder of Heartbeat, a female ambassador platform. Heartbeat collects 300 data points per user around fashion, beauty, fitness, parenting, college, and more. Its mission is to empower real women by giving them a voice in marketing and paying them for the power of their collective authentic voice.

The 4-Step Plan to Build a Better Ambassador Program

Simply having an ambassador program is no longer enough differentiation. Brands have to use ambassadors and understand what their customers love in order to deliver content that reinforces those positive feelings.