About Cision Contributor

This post was written by a guest Cision contributor.


Behind the Curtain of Vanity Metrics

What data are you using to measure your performance, and how do you know this data isn’t a vanity metric and is actually valuable to your business?

‘PR Rings’ at the 2019 PRSA Travel and Tourism Conference

Our team's favorite sessions, keynotes and takeaways from the 2019 PRSA Travel & Tourism conference.

Pride at Cision: What Pride Means to Us

Pulse- an employee resource group at Cision- wanted to commemorate the 50th anniversary milestone of the Stonewall Riots by asking our colleagues, “What does Pride mean to you?” We’ve collected responses and we're sharing some here.

How Your Brand Can Take A Political Stand

In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.

How to Use Psychology to Refresh the Rebrand Experience

Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.

From an Editor: 6 Tips for Turning in Solid Work

Improve your writing and create less work for your editor.

Is ‘Media Monitoring’ a Dirty Word?

PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.

How to Engage New Media Relationships to Get Them to Cover You

Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.

Which is Better — Solo PR Pros or Large Agencies?

Which is better — a solo PR professional or a large agency? Read on to find the answer.

Why New Companies Need Great PR

If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.

5 Ways to Use In-House Video to Enhance the Impact of PR

When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.

The Past, Present & Future of Artificial Intelligence in PR

AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?

3 Profound Ways "Culture Fit" Impacts Your PR Efforts

Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why.

Winning at PR: How Startups Can Create Data-Driven PR Strategies

Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.

Predictive PR: How Artificial Intelligence Changes Public Relations

When discussing the impact of AI, public relations has been greatly affected by recent developments in technology. Learn how it can improve PR.

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