Cision Contributor

You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]

Cision Contributor - December 14, 2017

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand.

Cision Contributor - December 13, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. With this in mind, why not get a piece of that action for your own marketing efforts?

Cision Contributor - December 12, 2017

This video takes the viewer on a journey where they’re confronted by five essential video types every marketer should be considering as they compete for attention in a crowded marketplace.

Cision Contributor - December 8, 2017

Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason.

Cision Contributor - December 4, 2017

If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.

Cision Contributor - November 22, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

Cision Contributor - November 16, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

Cision Contributor - November 2, 2017

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space and speaks to consumers is extremely important.

Cision Contributor - October 26, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging?

What’s missing is the why behind consumers interacting with a piece of content.

Cision Contributor - October 23, 2017

Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.

Cision Contributor - October 18, 2017

Hispanic Heritage Month brings awareness the importance of targeting the Hispanic population with relevant content in the language and application that maximizes reach.

Cision Contributor - October 2, 2017

While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.

Cision Contributor - September 26, 2017

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company’s reach.

Cision Contributor - September 6, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales.

Cision Contributor - September 5, 2017
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