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This post was written by a guest Cision contributor.

As Consumer Trust Thins, Marketers Must Pivot to Earned Media
Oct 02, 2019

As Consumer Trust Thins, Marketers Must Pivot to Earned Media

Between bots, political polarization, native advertising, and fly-by-night publications, consumers have real reason to doubt what they read online. Rightfully, they view some media with more suspicion than others: Although just half of consumers...

How to Get Media Coverage for Your Experiential Marketing Event
Aug 28, 2019

How to Get Media Coverage for Your Experiential Marketing Event

Pop-ups and events are increasingly driving organic buzzworthy content for many companies. You can implement this strategy and build trust with your consumers through earned media gained through your press and influencer partnerships

Measuring the Impact of Earned Media Content
Aug 07, 2019

Measuring the Impact of Earned Media Content

Monitoring the web for Earned Media coverage is table stakes – of course it’s important to hear what’s being said and by whom, but we’ve graduated to a more advanced level of knowledge. Here are the strategies we suggest you apply to your data.

Three Steps to Avoiding Vanity Metrics in Public Relations
Jul 31, 2019

Three Steps to Avoiding Vanity Metrics in Public Relations

Now that we know what Vanity Metrics are and we’ve peeked behind the curtain (see Part 1 here) how can PR & Comms act on this knowledge?

Behind the Curtain of Vanity Metrics
Jul 24, 2019

Behind the Curtain of Vanity Metrics

What data are you using to measure your performance, and how do you know this data isn’t a vanity metric and is actually valuable to your business?

‘PR Rings’ at the 2019 PRSA Travel and Tourism Conference
Jun 27, 2019

‘PR Rings’ at the 2019 PRSA Travel and Tourism Conference

Our team's favorite sessions, keynotes and takeaways from the 2019 PRSA Travel & Tourism conference.

Pride at Cision: What Pride Means to Us
Jun 20, 2019

Pride at Cision: What Pride Means to Us

Pulse- an employee resource group at Cision- wanted to commemorate the 50th anniversary milestone of the Stonewall Riots by asking our colleagues, “What does Pride mean to you?” We’ve collected responses and we're sharing some here.

How Your Brand Can Take A Political Stand
Jun 12, 2019

How Your Brand Can Take A Political Stand

In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.

How to Use Psychology to Refresh the Rebrand Experience
May 30, 2019

How to Use Psychology to Refresh the Rebrand Experience

Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.

From an Editor: 6 Tips for Turning in Solid Work
Apr 18, 2019

From an Editor: 6 Tips for Turning in Solid Work

Improve your writing and create less work for your editor.

Is ‘Media Monitoring’ a Dirty Word?
Apr 03, 2019

Is ‘Media Monitoring’ a Dirty Word?

PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.

How to Engage New Media Relationships to Get Them to Cover You
Mar 20, 2019

How to Engage New Media Relationships to Get Them to Cover You

Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.

Which is Better — Solo PR Pros or Large Agencies?
Feb 18, 2019

Which is Better — Solo PR Pros or Large Agencies?

Which is better — a solo PR professional or a large agency? Read on to find the answer.

Why New Companies Need Great PR
Feb 05, 2019

Why New Companies Need Great PR

If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.

5 Ways to Use In-House Video to Enhance the Impact of PR
Jan 28, 2019

5 Ways to Use In-House Video to Enhance the Impact of PR

When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.

The Past, Present & Future of Artificial Intelligence in PR
Jan 16, 2019

The Past, Present & Future of Artificial Intelligence in PR

AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?

3 Profound Ways "Culture Fit" Impacts Your PR Efforts
Jan 14, 2019

3 Profound Ways "Culture Fit" Impacts Your PR Efforts

Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why.

Winning at PR: How Startups Can Create Data-Driven PR Strategies
Dec 26, 2018

Winning at PR: How Startups Can Create Data-Driven PR Strategies

Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.

Predictive PR: How Artificial Intelligence Changes Public Relations
Dec 19, 2018

Predictive PR: How Artificial Intelligence Changes Public Relations

When discussing the impact of AI, public relations has been greatly affected by recent developments in technology. Learn how it can improve PR.

Holiday-Themed Content You Can Reuse Through the Year
Dec 11, 2018

Holiday-Themed Content You Can Reuse Through the Year

Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.

Update Your PR Strategy With These 4 Content Marketing Tactics
Nov 28, 2018

Update Your PR Strategy With These 4 Content Marketing Tactics

In PR today, email-blasted press releases are making way for a more strategic approach that relies on content marketing.

How to Make Your Content More Snackable for the Modern-Day Consumer
Nov 14, 2018

How to Make Your Content More Snackable for the Modern-Day Consumer

Getting through to a distracted audience requires “content snacking” — delivering small, relevant nuggets of information that people can consume on the go.

Internal + External Communications: 5 Ways to Lead from the Inside Out
Nov 07, 2018

Internal + External Communications: 5 Ways to Lead from the Inside Out

You don’t have a comms strategy unless you have a workforce comms strategy. That was our message to comms pros attending Cision’s CommsCon in London.

Stop Being Afraid to Tell Your Clients the Truth
Nov 06, 2018

Stop Being Afraid to Tell Your Clients the Truth

Are you afraid of telling your clients the hard truth? It's time for agencies to stop being afraid of their clients and to start opening up. Learn how.

3 Ways to Prepare Your Brand for a Major PR Campaign
Oct 08, 2018

3 Ways to Prepare Your Brand for a Major PR Campaign

When you are planning a major PR campaign, the stakes are high and risk is great. However, there are ways to minimize the effects of the unknown.