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Unlocking the Science of Influencer Marketing [Webinar This Week]
Oct 11, 2016

Unlocking the Science of Influencer Marketing [Webinar This Week]

Learn how to crack the code of influencer marketing during Heidi Sullivan and Carrie Morgan’s upcoming webinar Influence By The Numbers.

How to Create a Social Media Content Calendar
Sep 28, 2016

How to Create a Social Media Content Calendar

A content calendar can keep your social presence consistent and timely. Here are a few things to remember when planning your social media editorial calendar.

Adapting to a Data-Driven PR World
May 09, 2016

Adapting to a Data-Driven PR World

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that […]

10 Takeaways From Social Media Marketing World: Day 1
Apr 19, 2016

10 Takeaways From Social Media Marketing World: Day 1

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, […]

Infographic: How March Madness Shook Out on Social
Apr 06, 2016

Infographic: How March Madness Shook Out on Social

Villanova won the NCAA tournament, but which team stole the show on social? Find out who made the most noise with our latest March Madness infographic.

March Madness Rounds 1 & 2: Let the Social Games Begin
Mar 24, 2016

March Madness Rounds 1 & 2: Let the Social Games Begin

Cision took a look at which teams in rounds 1 and 2 of the NCAA tournament were making the biggest splash on social. Find out how your favorite stacks up!

How Carnival Cruise Line Built an Unsinkable Brand After Crisis
Nov 10, 2015

How Carnival Cruise Line Built an Unsinkable Brand After Crisis

When Carnival Cruise Line was faced with several crises back in 2012 and 2013, it was a deficit that many […]

Why Communication Pros Should Make This Simple Promise
Nov 09, 2015

Why Communication Pros Should Make This Simple Promise

With so many tools, it’s easy to become robotic and automated. But PR stands for “people” and relationships.” Keep your human touch. Sign the #pitchPRomise pledge.

What Is Social CRM And How Can It Help You?
Jul 07, 2015

What Is Social CRM And How Can It Help You?

Brands use social media to talk to and collaborate with customers to solve business problems. Marketers use social media to ask […]

Top 50 PR, Marketing & Social Media Podcasters to Follow
May 21, 2015

Top 50 PR, Marketing & Social Media Podcasters to Follow

Digital multimedia has evolved yet again. We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and […]

And the Winner of the #InnovateNow Social Contest Is…
May 15, 2015

And the Winner of the #InnovateNow Social Contest Is…

Over the past two weeks, we’ve been celebrating the launch of the most sophisticated media intelligence platforms yet: Cision PR […]

#InnovateNow With Nichole Kelly: Stand Out on Social
May 14, 2015

#InnovateNow With Nichole Kelly: Stand Out on Social

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Aaron Lee: Customize Platforms to Audiences
May 08, 2015

#InnovateNow With Aaron Lee: Customize Platforms to Audiences

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Mari Smith: Involve Audiences in Content Creation
May 06, 2015

#InnovateNow With Mari Smith: Involve Audiences in Content Creation

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

Why PR Pros Need to Own Content Marketing
May 02, 2015

Why PR Pros Need to Own Content Marketing

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract […]

Cision Content Marketing Awards Entry 2015
May 01, 2015

Cision Content Marketing Awards Entry 2015

Content Marketing Awards Entry Cision The Future of PR: What If PR Stood for People and Relationships? Category: Highest Conversion […]

5 Ways to Improve Your Content Marketing
Apr 28, 2015

5 Ways to Improve Your Content Marketing

No content, no forward motion. Bad content is just like bad fuel. Your engine doesn’t perform well, it’s sluggish, and […]

Recap: 9 Top Takeaways from New Media Expo (#NMX) 2015
Apr 22, 2015

Recap: 9 Top Takeaways from New Media Expo (#NMX) 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. A premier […]

3 Content Marketing Ideas for Health Care Communicators
Apr 13, 2015

3 Content Marketing Ideas for Health Care Communicators

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. […]

We’re Serious About “Write Good Content”
Apr 06, 2015

We’re Serious About “Write Good Content”

In all the articles we’ve read and written on content marketing, write good content may be both the worst and […]

‘The Facebook Times?’: Facebook to Host Original News Content
Mar 31, 2015

‘The Facebook Times?’: Facebook to Host Original News Content

The newest evolution in news may be right around the corner. Over the years, we’ve documented media changes, saw the […]

TwitSquare? What to Know About Twitter & Foursquare’s Partnership
Mar 30, 2015

TwitSquare? What to Know About Twitter & Foursquare’s Partnership

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media […]

3 Content Marketing Ideas for E-commerce Brands
Mar 20, 2015

3 Content Marketing Ideas for E-commerce Brands

E-commerce can benefit from content marketing in a way that many other companies cannot. For one thing, you see immediate […]

Why Facebook Isn’t Dead: 5 Ways to Keep Attracting Audiences
Feb 23, 2015

Why Facebook Isn’t Dead: 5 Ways to Keep Attracting Audiences

You’ve no doubt heard Facebook is losing its appeal for some content marketers because of the drastic changes the social […]

3 Ways to Integrate Your PR & Marketing
Feb 10, 2015

3 Ways to Integrate Your PR & Marketing

People of a certain age may remember the classic Reese’s Peanut Butter Cup commercials — “You got your peanut butter […]