As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement.
It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign.
Pete Schroeder has joined Reuters in Washington, D.C., as a correspondent covering financial regulation.
Inside Higher Ed has added Rick Seltzer as a reporter covering business and leadership.
Cabin-fever is waning with the winter months, and now is the perfect time to indulge in some spring-cleaning. That can mean dusting all the cobwebs away mentally, physically, emotionally, or literally – a deep clean or straight up looking for a new place and space.