Though technology evolves, the marketing revolution remains the same: Customers control their media and experience. And brands must listen and serve them awesome, relevant experiences.
Every week some athlete embarrasses themselves on Twitter, negatively impacting their reputation, their team and their larger sport. It’s a problem many companies also contend with.
Brand bashing – calling out brands’ mistakes to make yourself look smarter online – reflects poorly on the criticizer. Here are a few reasons why.
Two of our favorite business books of all time are Dale Carnegie’s “How to Win Friends and Influence People”, and Al Ries and Jack Trout’s “Positioning”. A third may be joining them: Jay Baer’s “Youtility”.
Arianna Huffington keynoted the Vocus Demand Success 2013 conference on June 20, 2013. We asked Arianna to tell the audience […]
The Demand Success 2013 conference line up is rapidly solidifying. Last month we announced Wendy Harman‘s Lessons Learned from the […]
I’ve launched a couple of my own companies, and have helped more than a half dozen other brands as well as others’ book projects launch. These are the common approaches I would execute today if I were launching a new company.
Vocus issued its fourth State of the Media Report today, revealing a strong synergy between traditional and social media. What was once an “either or” choice is now a powerful combination.
Brands large and small rely on sponsorship of sporting events, athletes, charities, community, arts, festivals and more. Sponsorium’s new Measuring Global Sponsorship and Community Investment report is a fascinating document that shows what types of sponsorships deliver the most bang for the buck.
It’s Valentine’s Day week, and what better way to celebrate than to highlight five love lessons in community management from Jon Bon Jovi?
Last week, I wrote a post about the necessity of great creative to make tactics work. Yet alone, saucy creative can’t succeed. Businesses need tactical excellence to fare well online.
How many marketing plans, how many blog posts, how many conversations in meetings or online revolve around tactics? Far too many. Without the sauce of creativity, there’s nothing but bland empty gestures, usually filled with corporate messaging.
IDC has released its Top Ten Predictions for CMOs in 2013, and it’s chock full of tension between the CIO and the CMO. Communicators should see this as the harbinger of integration across company silos.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.