Contributors


About Guest Contributor

Cision invites PR and marketing professionals to share their best practices and advice with the Cision Blog audience. To share your story, contact blog.us@cision.com

Celebrating World Press Freedom Day: Raising Awareness and Focusing on Media Justice
May 10, 2018

Celebrating World Press Freedom Day: Raising Awareness and Focusing on Media Justice

The theme for this year's World Press Freedom Day was "keeping power in check: media, justice, and the rule of law."

4 PR Trends for 2017
Nov 15, 2016

4 PR Trends for 2017

Which trends will impact the public relations industry in 2017? Here are four you need to pay attention to as the new year nears.

Personal Versus Private in PR and Social Media
Nov 03, 2016

Personal Versus Private in PR and Social Media

Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.

5 Things to Research Before Pitching Freelancers
Sep 29, 2016

5 Things to Research Before Pitching Freelancers

Before you hit send on that next pitch, here are four pieces of research you need to find and pitch the right freelancers for your brand’s story.

4 Ways to Win Over Skeptical Consumers
Sep 22, 2016

4 Ways to Win Over Skeptical Consumers

Today’s consumers are empowered and keeping companies honest. If you want to win over skeptics before they turn into cynics, here’s what you need to do.

The Secret to Creating Shareable Stories
Sep 16, 2016

The Secret to Creating Shareable Stories

Is creating buzz for your business on your to-do list? If you don’t mind putting in the work with these 4 tips, your brand’s story can be seen and shared!

5 Offline Marketing Tactics That Boost Social Media Engagement
Sep 15, 2016

5 Offline Marketing Tactics That Boost Social Media Engagement

Moment marketing, which creates a real-time connection between offline and online media, is gaining momentum. Learn how to use it in your social media strategy.

4 Things We Can Learn from PR Practitioners in Africa
Sep 01, 2016

4 Things We Can Learn from PR Practitioners in Africa

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for […]

Does Your Crisis Scenario Plan Need Some Love?
Aug 30, 2016

Does Your Crisis Scenario Plan Need Some Love?

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community […]

4 Ways to Leverage Google Analytics for PR Measurement
Jul 22, 2016

4 Ways to Leverage Google Analytics for PR Measurement

PR has evolved over the years, so it comes as no surprise the way we report about the success of […]

Brand Relevance Rests Squarely on Innovation
Jul 18, 2016

Brand Relevance Rests Squarely on Innovation

Even the hippest, most forward-looking companies face the specter of brand obsolescence eventually: generational attitudes evolve, social conventions change and […]

How to Apply Agile Methodology to Your Marketing Projects
Jul 11, 2016

How to Apply Agile Methodology to Your Marketing Projects

Looking to make your workplace more efficient? Learn how agile methodology can help add structure to your time sensitive projects and improve teamwork.

Personal Branding: Always Be Prepared for Your Next Job Opportunity
Jun 21, 2016

Personal Branding: Always Be Prepared for Your Next Job Opportunity

While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of […]

How to Pitch Better Brand Stories
Jun 09, 2016

How to Pitch Better Brand Stories

As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I […]

Answering ‘Why Now?’ The Best PR Pitch Is a Timely One
Jun 06, 2016

Answering ‘Why Now?’ The Best PR Pitch Is a Timely One

Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR […]

5 Reasons to Focus on Behavioral Data, Not Just Demographics
Jun 02, 2016

5 Reasons to Focus on Behavioral Data, Not Just Demographics

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data […]

Are Social Analytics Right For You?
May 31, 2016

Are Social Analytics Right For You?

Finding the edge that puts your business above competitors is a challenge that many companies strive to overcome on a […]

The Difference Between Normal & Delightful Content
May 26, 2016

The Difference Between Normal & Delightful Content

What makes one article, image, video or podcast delightful and another fall flat? While it often seems like some mysterious […]

Navigating the Waters of Client Testimonials
May 05, 2016

Navigating the Waters of Client Testimonials

Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this […]

5 Research-Backed Tips to Significantly Improve Your Public Relations
Apr 29, 2016

5 Research-Backed Tips to Significantly Improve Your Public Relations

John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with […]

How PR Can Help Build An Organic Audience
Apr 12, 2016

How PR Can Help Build An Organic Audience

Taral Patel is PR Executive at PRmention, a digital PR agency for startups. Just the way organic food is good […]

How A Holistic Approach to Social Media Can Improve Brand Performance
Mar 31, 2016

How A Holistic Approach to Social Media Can Improve Brand Performance

Wondering how umbrella brands manage their communication? Check out MGM Resorts International’s holistic approach to content and social media!

Native Advertising: Where Content Marketing and Journalism Overlap
Feb 05, 2016

Native Advertising: Where Content Marketing and Journalism Overlap

How can native advertising affect your marketing strategy? Check out this post to learn about one of the least understood modern-day marketing concepts.

Do ‘Unorthodox’ Social Networks Have Marketing Value?
Jan 14, 2016

Do ‘Unorthodox’ Social Networks Have Marketing Value?

Moosa Hemani is an SEO consultatnt at SEtalks.com. You can follow him on Twitter @mmhemani. Facebook and Twitter come to […]

9 Content Marketing Trends That Will Rule The Roost In 2016
Dec 29, 2015

9 Content Marketing Trends That Will Rule The Roost In 2016

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill, the world’s largest online graphic design marketplace. […]