Before you hit send on that next pitch, here are four pieces of research you need to find and pitch the right freelancers for your brand’s story.
Today’s consumers are empowered and keeping companies honest. If you want to win over skeptics before they turn into cynics, here’s what you need to do.
Is creating buzz for your business on your to-do list? If you don’t mind putting in the work with these 4 tips, your brand’s story can be seen and shared!
Moment marketing, which creates a real-time connection between offline and online media, is gaining momentum. Learn how to use it in your social media strategy.
I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for […]
A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community […]
PR has evolved over the years, so it comes as no surprise the way we report about the success of […]
Even the hippest, most forward-looking companies face the specter of brand obsolescence eventually: generational attitudes evolve, social conventions change and […]
Looking to make your workplace more efficient? Learn how agile methodology can help add structure to your time sensitive projects and improve teamwork.
While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of […]
As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I […]
Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR […]
Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data […]
Finding the edge that puts your business above competitors is a challenge that many companies strive to overcome on a […]
What makes one article, image, video or podcast delightful and another fall flat? While it often seems like some mysterious […]
Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this […]
John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with […]
Taral Patel is PR Executive at PRmention, a digital PR agency for startups. Just the way organic food is good […]
Wondering how umbrella brands manage their communication? Check out MGM Resorts International’s holistic approach to content and social media!
How can native advertising affect your marketing strategy? Check out this post to learn about one of the least understood modern-day marketing concepts.
Moosa Hemani is an SEO consultatnt at SEtalks.com. You can follow him on Twitter @mmhemani. Facebook and Twitter come to […]
Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill, the world’s largest online graphic design marketplace. […]
This is a guest post by Courtney Lukitsch. Courtney is the founder and principal of Gotham Public Relations, a 14-year-old […]
As media channels continue to push out increasing amounts of content (over 1,200 pieces daily via The Huffington Post alone), […]
Working in PR can be exhausting, especially when people push your buttons. Have a laugh at these pet peeves, then steer clear of making the same mistakes.
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