Contributors


About Guest Contributor

Cision invites PR and marketing professionals to share their best practices and advice with the Cision Blog audience. To share your story, contact blog.us@cision.com

5 Unexpected Life Lessons I Learned Working in PR
Jun 19, 2015

5 Unexpected Life Lessons I Learned Working in PR

PR is evolving so fast that communicators can’t go a day without learning something new about the industry. But what about life? Nova Halliwell finds five life lessons learned from her experiences in PR.

3 Influencers Who Built Their Brands With Bylines
Jun 12, 2015

3 Influencers Who Built Their Brands With Bylines

This is a guest post by Matthew Bryant, a Media Outreach Specialist at Relevance. Matthew specializes in securing both earned […]

Can You Prevent Your Next Crisis?
Jun 03, 2015

Can You Prevent Your Next Crisis?

Is crisis prevention possible? Probably not, but crisis communication expert Peter LaMotte explains how brands prepare for crises by generating strong bonds with customers before a crisis is even on the horizon.

Does Your Content Marketing Strategy Tell a Data-Driven Story?
Jun 02, 2015

Does Your Content Marketing Strategy Tell a Data-Driven Story?

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report, […]

5 Hidden Ways PR Pros Use Math
May 29, 2015

5 Hidden Ways PR Pros Use Math

Ever heard a PR practitioner complain about math? PR measurement guru, Shonali Burke, sums it up nicely: It drives me […]

5 Myths of Working in PR
May 22, 2015

5 Myths of Working in PR

This is a guest post by Nova Halliwell, a PR professional in New York City.  Quick show of hands – […]

PR Tactics in 2015: What’s Changed & What We Can Improve
May 21, 2015

PR Tactics in 2015: What’s Changed & What We Can Improve

This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at AngieAway.com. […]

What Analytics Mean for PR & Media Relations
May 19, 2015

What Analytics Mean for PR & Media Relations

Stacey Miller, the senior social and media relations manager at Cision, was a recent guest on the TechnologyAdvice Expert Interview […]

Connecting the Dots in PR: The Rise of Planning & Strategic Insight
May 08, 2015

Connecting the Dots in PR: The Rise of Planning & Strategic Insight

This is a guest post from the PR Council. As public relations firms compete for an ever-broader portfolio of client […]

What PR Can Communicate About Philanthropy
Apr 30, 2015

What PR Can Communicate About Philanthropy

Giving back has been the gateway to several effective PR campaigns. Whether you are starting from scratch or seeking to […]

Asking for a Raise? 4 Tips for PR Pros
Apr 17, 2015

Asking for a Raise? 4 Tips for PR Pros

A former colleague once warned me not to ask for a raise during our firm’s end-of-year review cycle. “They’ll never […]

4 Steps to Acquiring High-Quality Social Leads
Apr 09, 2015

4 Steps to Acquiring High-Quality Social Leads

Social media has reached its adolescence. Though many companies have rushed into the social media space, many remain skeptical of […]

6 Signs You Work in PR
Mar 27, 2015

6 Signs You Work in PR

A few years ago, my employer hosted a career day for high school students interested in working in PR. “If […]

PR Professionals: Always the Bridesmaid, Never the Bride
Mar 13, 2015

PR Professionals: Always the Bridesmaid, Never the Bride

Let’s play a game that I like to call “Business Executive or Bride?” I’ll describe an outlandish request, and you […]

PR Tips From The Blacklist: How to Accomplish Your Media Mission
Mar 12, 2015

PR Tips From The Blacklist: How to Accomplish Your Media Mission

As an ardent fan of NBC’s The Blacklist, I enjoy the great zingers provided by the character Raymond Reddington (played by […]

More “Pitch Smart”: Your Media Pitching Questions Answered
Mar 06, 2015

More “Pitch Smart”: Your Media Pitching Questions Answered

This is a guest post by Michael Smart, the host of our “Pitch Smart: Media Outreach Training” webinar. It was […]

Pitch Perfect: How to Dust Off After a Dust Up
Feb 20, 2015

Pitch Perfect: How to Dust Off After a Dust Up

When pitching, nothing is more exciting than getting a call back from a top-tier reporter within minutes of sending your […]

Integrated Promotion: How to Build a Strategy That Increases Traffic, Visibility
Feb 17, 2015

Integrated Promotion: How to Build a Strategy That Increases Traffic, Visibility

With the rise of digital content marketing, the amount of content being created online every day has become overwhelming. The […]

Tinder: A Publicist’s Dream?
Feb 13, 2015

Tinder: A Publicist’s Dream?

When I joined Tinder, the now-ubiquitous matchmaking app, last spring, I was expecting it to be an absolute zoo. But […]

A Curious Relationship Between Click-Through Rates & News Releases
Feb 09, 2015

A Curious Relationship Between Click-Through Rates & News Releases

My company researches, writes, optimizes and launches (via Cision) multimedia news releases that are designed to generate leads and new […]

Don’t Pitch Media, Pitch Humans: Fresh Tips on Personalizing Outreach
Feb 04, 2015

Don’t Pitch Media, Pitch Humans: Fresh Tips on Personalizing Outreach

Want to know what it’s like to be a reporter or blogger swamped with impersonal media pitches? Look at the […]

What PR Pros Can Learn from The Hunger Games
Jan 06, 2015

What PR Pros Can Learn from The Hunger Games

The third installment of the Hunger Games trilogy, Mockingjay Part 1, came out just before Thanksgiving, and the pop-culture phenomenon […]

Embracing Change
Oct 08, 2014

Embracing Change

This is a guest post by Heather Whaling, president of Geben Communication. As humans, change is happening all around us every day–but […]

What PR Professionals Can Learn from the CIA on Twitter
Oct 07, 2014

What PR Professionals Can Learn from the CIA on Twitter

This is a guest post by Kara Alaimo, Assistant Professor of Public Relations in the Lawrence Herbert School of Communication […]

Best Practices: 5 Ways to Stand Out in Digital Media
Aug 05, 2014

Best Practices: 5 Ways to Stand Out in Digital Media

This is a guest post by Anna Julow, Director of Social Media Accounts at BLASTmedia. The digital world is growing at a […]