Contributors


About Heidi Sullivan

One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. You can find her on Twitter @hksully.

Beyond Search: Understanding authority, News Engine Optimization (NEO) and creating sticky messages
Jul 31, 2014

Beyond Search: Understanding authority, News Engine Optimization (NEO) and creating sticky messages

A key function of PR has always been about reputation management, but getting that done has required an ever-evolving set […]

Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs
Jul 07, 2014

Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs

At last week’s Cision User Conference West, I was asked what some of my favorite blogs and industry sites are […]

In PR, the objectives may not have changed, but the metrics have
May 07, 2014

In PR, the objectives may not have changed, but the metrics have

PR, at its core, has always been about telling a brand or an organization’s story while gaining awareness and improving […]

Is your blogging mission the same as it was 5 years ago? Hint: Ours is.
Nov 25, 2013

Is your blogging mission the same as it was 5 years ago? Hint: Ours is.

Five years ago, along with my co-founding blogger Jay Krall (who is now with DataSift), I started writing for this […]

4 Takeaways from NewsCred’s Content Marketing Summit 2013
Sep 19, 2013

4 Takeaways from NewsCred’s Content Marketing Summit 2013

  NewsCred’s Content Marketing Summit 2013 brought great speakers, attendees, publishers and brands together to share the latest strategies in […]

6 Inspirational Quotes from Day 2 of #CMWorld
Sep 10, 2013

6 Inspirational Quotes from Day 2 of #CMWorld

There will be dozens of great round-ups and posts and myriad tweets on Content Marketing World 2013 over the next […]

Got Writer’s Block? Check out “10 Tips for Creating Great Content”
Aug 15, 2013

Got Writer’s Block? Check out “10 Tips for Creating Great Content”

How often do you struggle with coming up with a great blog post, article, video or other piece of content? […]

Cision brings Content Marketing to PR
Jun 13, 2013

Cision brings Content Marketing to PR

A colleague in London told me yesterday that he was looking through his LinkedIn feed and that every story being […]

Why your Personal Brand matters… and not just to you
Apr 24, 2013

Why your Personal Brand matters… and not just to you

Social media has given each of us the ability to easily elevate our own personal brand and find a voice […]

Great PR Pros on Twitter from the Experts
Apr 02, 2013

Great PR Pros on Twitter from the Experts

Who in  PR is doing everything right on Twitter? @sree, @jasonfalls, @prtini, @shonali, @jaybaer, @peterhimler, @laermer  and @prsarahevans are some […]

Cision wins CODiE Award for Best Media & Information Monitoring Solution!
Feb 05, 2013

Cision wins CODiE Award for Best Media & Information Monitoring Solution!

Every once in awhile it’s okay to brag about yourself, right? This week, Cision is celebrating after winning its fifth CODiE […]

Could content marketing finally drive the convergence of paid, earned & owned media?
Jan 29, 2013

Could content marketing finally drive the convergence of paid, earned & owned media?

It doesn’t seem like over four years since Forrester took the first stab at defining paid, earned and owned media. […]

5 tips to develop your PR career
Feb 22, 2012

5 tips to develop your PR career

  This post is co-written by Liz Stelter, Cision’s Senior Organizational Development Specialist.   In the recently released Executive Summary […]

PR experts sound off: “How would YOU define public relations?”
Jan 23, 2012

PR experts sound off: “How would YOU define public relations?”

Late last year, PRSA announced a new initiative to redefine public relations with a more modern definition through their Public […]

2012: the year of data-driven public relations
Dec 12, 2011

2012: the year of data-driven public relations

As 2011 draws to a close, we find ourselves asking, have public relations and marketing professionals fully transformed from one-way […]

The New Trend of Bloggers Pitching Bloggers
Nov 02, 2011

The New Trend of Bloggers Pitching Bloggers

This post originally published on Social Fresh.  Every time I write a blog post, I post it on Twitter and […]

Twitter 201 Webinar Q&A
Sep 07, 2011

Twitter 201 Webinar Q&A

Last week, fellow Cision Blogger Yvette Pistorio and I hosted the free Cision webinar “Twitter 201.” There were so many […]

Cision European Social Journalism Study: Over 95% of journalists use social media for work
Aug 29, 2011

Cision European Social Journalism Study: Over 95% of journalists use social media for work

  Over the past month, Cision has published two social journalism studies (one in the UK and one for all […]

The influencer debate: Who spots trends?
Jul 21, 2011

The influencer debate: Who spots trends?

Gladwell’s Law of the Few When I first read Malcolm Gladwell’s The Tipping Point (as I’m sure many of you […]

The changing fundamentals of PR measurement: 2011 AMEC European Summit on Measurement
May 18, 2011

The changing fundamentals of PR measurement: 2011 AMEC European Summit on Measurement

We’ve covered the impact of social media on the media and public relations industries many times on this blog. As […]

Gender gap greater in the media than the U.S. workforce as a whole
Apr 08, 2011

Gender gap greater in the media than the U.S. workforce as a whole

I’m excited and honored to be a panelist today at the NewsCertified Exchange “Influencing the Headlines: Empowering Women in the […]

The Power of the Mom Blogger
Mar 17, 2011

The Power of the Mom Blogger

Mother’s Day is a little less than two months away… so why are we talking about it today on CisionBlog? […]

The New PR: Super Responsibility, solid research & the equity of relationships
Jan 06, 2011

The New PR: Super Responsibility, solid research & the equity of relationships

Celebrating (or something like that!) a half decade of bad pitches It was early 2006: Biz Stone was working at […]

2011 predictions: hyperlocal, broadcast & digital education
Jan 04, 2011

2011 predictions: hyperlocal, broadcast & digital education

It’s the beginning of the year and that means everyone is making resolutions, coming up with predictions and trying to […]

Cloudy with a chance of disengagement
Jun 09, 2010

Cloudy with a chance of disengagement

@hksully’s 30-day challenge to build 10 new relationships on the social web CisionBlog launched in October 2008, not long after I began […]