About Heidi Sullivan

One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. You can find her on Twitter @hksully.


Beyond Search: Understanding authority, News Engine Optimization (NEO) and creating sticky messages

A key function of PR has always been about reputation management, but getting that done has required an ever-evolving set […]

Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs

At last week’s Cision User Conference West, I was asked what some of my favorite blogs and industry sites are […]

In PR, the objectives may not have changed, but the metrics have

PR, at its core, has always been about telling a brand or an organization’s story while gaining awareness and improving […]

Is your blogging mission the same as it was 5 years ago? Hint: Ours is.

Five years ago, along with my co-founding blogger Jay Krall (who is now with DataSift), I started writing for this […]

4 Takeaways from NewsCred’s Content Marketing Summit 2013

  NewsCred’s Content Marketing Summit 2013 brought great speakers, attendees, publishers and brands together to share the latest strategies in […]

6 Inspirational Quotes from Day 2 of #CMWorld

There will be dozens of great round-ups and posts and myriad tweets on Content Marketing World 2013 over the next […]

Got Writer’s Block? Check out “10 Tips for Creating Great Content”

How often do you struggle with coming up with a great blog post, article, video or other piece of content? […]

Cision brings Content Marketing to PR

A colleague in London told me yesterday that he was looking through his LinkedIn feed and that every story being […]

Why your Personal Brand matters… and not just to you

Social media has given each of us the ability to easily elevate our own personal brand and find a voice […]

Great PR Pros on Twitter from the Experts

Who in  PR is doing everything right on Twitter? @sree, @jasonfalls, @prtini, @shonali, @jaybaer, @peterhimler, @laermer  and @prsarahevans are some […]

Cision wins CODiE Award for Best Media & Information Monitoring Solution!

Every once in awhile it’s okay to brag about yourself, right? This week, Cision is celebrating after winning its fifth CODiE […]

Could content marketing finally drive the convergence of paid, earned & owned media?

It doesn’t seem like over four years since Forrester took the first stab at defining paid, earned and owned media. […]

5 tips to develop your PR career

  This post is co-written by Liz Stelter, Cision’s Senior Organizational Development Specialist.   In the recently released Executive Summary […]

PR experts sound off: “How would YOU define public relations?”

Late last year, PRSA announced a new initiative to redefine public relations with a more modern definition through their Public […]

2012: the year of data-driven public relations

As 2011 draws to a close, we find ourselves asking, have public relations and marketing professionals fully transformed from one-way […]

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