Contributors



Adverse event reporting: What pharmaceutical companies need to know
Dec 26, 2013

Adverse event reporting: What pharmaceutical companies need to know

Too often we hear from pharmaceutical companies that they see the benefits of social media, but they are resistant to […]

Watch the Webcast How Social Data Can Boost Your Business Without Busting Your Budget
Mar 26, 2012

Watch the Webcast How Social Data Can Boost Your Business Without Busting Your Budget

My webcast, How Social Data Can Boost Your Business Without Busting Your Budget is now online for those of you […]

So Much More To Social Than Just Brand Mentions
Mar 22, 2012

So Much More To Social Than Just Brand Mentions

Does your company look for more than just brand mentions when reviewing it’s social footprint? My latest post for Mediapost’s […]

9 Questions to Ask About Social Media Sentiment
Mar 08, 2012

9 Questions to Ask About Social Media Sentiment

Looking at the sentiment of social data can be a very useful way to help get a snapshot view of […]

Using Sentiment in Social Media Monitoring
Mar 06, 2012

Using Sentiment in Social Media Monitoring

If you have looked at social media monitoring platforms to help you better understand what consumers are saying about your […]

Use Facebook To Pick Your Seatmate On Your Next 5 Hour Flight!
Mar 02, 2012

Use Facebook To Pick Your Seatmate On Your Next 5 Hour Flight!

Sound intriguing?  Well KLM Royal Dutch Airlines has announced a new program for passengers letting them upload information from social […]

Top 5 Challenges of Social Data Integration, Part 4
Feb 29, 2012

Top 5 Challenges of Social Data Integration, Part 4

The benefits of integrating social data into your existing business CRM data are tangible and plentiful.  Social media is powerful, […]

Top 5 Challenges of Social Data Integration, Part 3
Feb 22, 2012

Top 5 Challenges of Social Data Integration, Part 3

Today’s companies understand the importance of listening to their customers and value social media’s role in the listening process.  But […]

Top 5 Challenges of Social Data Integration, Part 2
Feb 17, 2012

Top 5 Challenges of Social Data Integration, Part 2

Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But […]

Top 5 Challenges of Social Data Integration, Part 1
Feb 09, 2012

Top 5 Challenges of Social Data Integration, Part 1

We’ve talked previously about the benefits of integrating social data with your systems of record to connect social data to […]

Greatest Social Media Pitfall
Feb 02, 2012

Greatest Social Media Pitfall

Social media data is a valuable source of enterprise-wide feedback for businesses that are savvy enough to leverage it. Social […]

Facebook Page Cheat Sheet
Jan 20, 2012

Facebook Page Cheat Sheet

Most of you have a Facebook page for your brand at this point.  Would it be handy to have a […]

Olympics Get Proactive Issuing Social Media Guidelines
Jan 13, 2012

Olympics Get Proactive Issuing Social Media Guidelines

The organizers of the London Olympics, scheduled for July 27th-August 12th, have made a smart move by issuing a set […]

Best Practices to Manage 6 Social Media Threats
Jan 12, 2012

Best Practices to Manage 6 Social Media Threats

While social media has presented a new valuable and effective means of connecting with and learning about consumers it has […]

6 Social Media Threats You Need to Know About
Jan 11, 2012

6 Social Media Threats You Need to Know About

Social media is an incredibly powerful medium that enables companies to access unfiltered consumer feedback and engage with customers and […]

Top 7 Metrics for Tracking Social Media ROI
Jan 03, 2012

Top 7 Metrics for Tracking Social Media ROI

Social media programs need to be monitored, measured and analyzed over time just like any other program in your company. […]

Finding the ROI in Social Media
Dec 22, 2011

Finding the ROI in Social Media

There’s no debating it; social media is hot.  It’s still growing at a phenomenal rate and the dollar figures associated […]

5 More Myths about Businesses and Social Media
Dec 16, 2011

5 More Myths about Businesses and Social Media

After writing last week’s top 5 myth’s I just couldn’t stop.  So here are five more myths about business and […]

Top 5 Myths about Business and Social Media
Dec 06, 2011

Top 5 Myths about Business and Social Media

Here are some of the top myths that continue to perpetuate when it comes to businesses getting involved with social […]

Social Media Data:  Where Do We Get It and How Fast?
Dec 01, 2011

Social Media Data: Where Do We Get It and How Fast?

As a social media monitoring and analytics company, one of the most frequently asked questions we get is “so what […]

New Research: Only 0.3% Talk About Personal Drug Side Effect Experiences Online
Nov 11, 2011

New Research: Only 0.3% Talk About Personal Drug Side Effect Experiences Online

We’ve just wrapped up our latest research project this week and released the findings here.  We analyzed the occurrence of […]

Which Halloween Treats got the Most Buzz?
Nov 03, 2011

Which Halloween Treats got the Most Buzz?

Everybody has got one, well two actually.  A most favorite and a least favorite Halloween treat.  Do you go bonkers […]

Halloween Costumes at Work?
Oct 25, 2011

Halloween Costumes at Work?

It’s that time of year again.   Time for costumes of all types–scary, adorable, celebrity wanna-be, funny, off-color and those few […]

Are location based social services worth using?
Oct 07, 2011

Are location based social services worth using?

From a marketing perspective, location based services are fantastic. Given the right tools and data you can slice and dice […]

Battle on Facebook, Google+ and Twitter!  And thank you!
Sep 16, 2011

Battle on Facebook, Google+ and Twitter! And thank you!

Until recently there has been somewhat of a balance of power between the major social network players.  Twitter was your […]