Adverse event reporting: What pharmaceutical companies need to know

Too often we hear from pharmaceutical companies that they see the benefits of social media, but they are resistant to […]

Watch the Webcast How Social Data Can Boost Your Business Without Busting Your Budget

My webcast, How Social Data Can Boost Your Business Without Busting Your Budget is now online for those of you […]

So Much More To Social Than Just Brand Mentions

Does your company look for more than just brand mentions when reviewing it’s social footprint? My latest post for Mediapost’s […]

9 Questions to Ask About Social Media Sentiment

Looking at the sentiment of social data can be a very useful way to help get a snapshot view of […]

Using Sentiment in Social Media Monitoring

If you have looked at social media monitoring platforms to help you better understand what consumers are saying about your […]

Use Facebook To Pick Your Seatmate On Your Next 5 Hour Flight!

Sound intriguing?  Well KLM Royal Dutch Airlines has announced a new program for passengers letting them upload information from social […]

Top 5 Challenges of Social Data Integration, Part 4

The benefits of integrating social data into your existing business CRM data are tangible and plentiful.  Social media is powerful, […]

Top 5 Challenges of Social Data Integration, Part 3

Today’s companies understand the importance of listening to their customers and value social media’s role in the listening process.  But […]

Top 5 Challenges of Social Data Integration, Part 2

Transforming your company into a Social Enterprise to be as social as your customers are can reap huge rewards. But […]

Top 5 Challenges of Social Data Integration, Part 1

We’ve talked previously about the benefits of integrating social data with your systems of record to connect social data to […]

Greatest Social Media Pitfall

Social media data is a valuable source of enterprise-wide feedback for businesses that are savvy enough to leverage it. Social […]

Facebook Page Cheat Sheet

Most of you have a Facebook page for your brand at this point.  Would it be handy to have a […]

Olympics Get Proactive Issuing Social Media Guidelines

The organizers of the London Olympics, scheduled for July 27th-August 12th, have made a smart move by issuing a set […]

Best Practices to Manage 6 Social Media Threats

While social media has presented a new valuable and effective means of connecting with and learning about consumers it has […]

6 Social Media Threats You Need to Know About

Social media is an incredibly powerful medium that enables companies to access unfiltered consumer feedback and engage with customers and […]

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