Contributors


About Jim Dougherty

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

6 Simple Rules for Email Pitches
Oct 17, 2017

6 Simple Rules for Email Pitches

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there...

How to Improve Your Social Media Targeting
Jul 26, 2017

How to Improve Your Social Media Targeting

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.

How to Make Awesome Instagram Posts on Desktop
Jun 26, 2017

How to Make Awesome Instagram Posts on Desktop

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that...

How to Use Google Docs with WordPress, and Why It’s Awesome
May 10, 2017

How to Use Google Docs with WordPress, and Why It’s Awesome

WordPress.com for Google Docs is a new add-on that’ll make your life a whole lot easier. Here’s how you can use this tool for your website or blog.

How to Create Better Facebook Live Videos
May 01, 2017

How to Create Better Facebook Live Videos

Are you on Facebook Live? In order to increase earned media opportunities here’s how to make your video content shine.

How To Create Awesome Content with Instagram’s New “Collections”
Mar 30, 2017

How To Create Awesome Content with Instagram’s New “Collections”

Instagram “collections” allow users to aggregate ten photos or videos into one post. Here’s how to create awesome collections.

How To Make Awesome Images (No Photoshop Required)
Feb 21, 2017

How To Make Awesome Images (No Photoshop Required)

Images are an important part of comms and content – but what if you don’t have the resources? We share some of the most popular Photoshop alternatives and how they can help make the creative process a bit easier.

How To Use Google Apps to be More Productive and Awesome
Feb 13, 2017

How To Use Google Apps to be More Productive and Awesome

Here are some of the most useful features of the Google ecosystem that may make your job as a communications or marketing professional easier.

What You Need to Know About LinkedIn’s New Changes
Jan 27, 2017

What You Need to Know About LinkedIn’s New Changes

LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.

How To Create Great Content With Your Data
Jan 16, 2017

How To Create Great Content With Your Data

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Using owned data, businesses can identify unique trends and insights about their industry that can...

How to Self-Publish Your Content Cheap and Quick
Jan 09, 2017

How to Self-Publish Your Content Cheap and Quick

Publishing a book can add credibility and authority to your company as well as your personal brand. In this post, Jim Dougherty takes a look at some of the services that are available to produce a self-published book of content for marketing...

How to Use Social Search Better in 2017
Jan 03, 2017

How to Use Social Search Better in 2017

Social search presents a unique challenge for communications and marketing professionals: chasing a moving target. In this post, we explore how Facebook, Twitter, Pinterest, Instagram and LinkedIn approach search.

How to Get Better Live Video Reach
Dec 19, 2016

How to Get Better Live Video Reach

Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and...

How To Create a Simple Facebook Messenger Bot
Dec 14, 2016

How To Create a Simple Facebook Messenger Bot

There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in ...

How To Listen Better With Facebook’s Unified Inbox
Dec 05, 2016

How To Listen Better With Facebook’s Unified Inbox

Jim Dougherty explains how Facebook’s unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook’s platforms.

How To Do Better Targeting on Twitter
Nov 28, 2016

How To Do Better Targeting on Twitter

“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]

How to Influence People Effectively With Social Media
Nov 21, 2016

How to Influence People Effectively With Social Media

How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.

How to Create Fascinating Content with Instagram Stories
Nov 14, 2016

How to Create Fascinating Content with Instagram Stories

Thinking of trying out Instagram Stories in your marketing? Discover why the demographics and usability of the platform are important and how to use them.

How To Make Your Content Super-Engaging (Easily)
Nov 07, 2016

How To Make Your Content Super-Engaging (Easily)

Structuring your content can increase the length of time readers engage with it. Here are simple ways to make your content more aesthetically pleasing to readers.

How To Be a LinkedIn Superuser (In a Few Easy Steps)
Oct 31, 2016

How To Be a LinkedIn Superuser (In a Few Easy Steps)

LinkedIn sometimes feels like the forgotten social network. However, it isn’t just for job seekers. Here are 7 ways LinkedIn can help you in your everyday life.

How To Monitor Social Media Like a Boss
Oct 25, 2016

How To Monitor Social Media Like a Boss

Are you missing out on opportunities because you’re not taking full advantage of social media monitoring’s abilities? Here are 5 ways to remedy the situation.

How to Optimize Distribution for Your Content
Oct 17, 2016

How to Optimize Distribution for Your Content

Although search and social are important for content distribution, you’re often relying on others’ rules. Here’s how a strong email list will help.

How to Find Trending Topics Like an Expert
Oct 10, 2016

How to Find Trending Topics Like an Expert

When it comes to real-time trending data, there are two free tools most people use. Learn how to use Google Trends and Twitter Trends to find actionable data.

How To Keep Your Email Out of Spam Filters
Oct 04, 2016

How To Keep Your Email Out of Spam Filters

Are spam filters keeping your marketing emails from reaching their destination? Here’s why and what you can do about it.

How To Use Tech Tools to Improve Your Content
Sep 26, 2016

How To Use Tech Tools to Improve Your Content

Become a better writer with these tech tools that optimize your writing for search discovery, make text more readable, and correct your grammar.