You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there...
Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.
It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that...
WordPress.com for Google Docs is a new add-on that’ll make your life a whole lot easier. Here’s how you can use this tool for your website or blog.
Are you on Facebook Live? In order to increase earned media opportunities here’s how to make your video content shine.
Instagram “collections” allow users to aggregate ten photos or videos into one post. Here’s how to create awesome collections.
Images are an important part of comms and content – but what if you don’t have the resources? We share some of the most popular Photoshop alternatives and how they can help make the creative process a bit easier.
Here are some of the most useful features of the Google ecosystem that may make your job as a communications or marketing professional easier.
LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.
In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Using owned data, businesses can identify unique trends and insights about their industry that can...
Publishing a book can add credibility and authority to your company as well as your personal brand. In this post, Jim Dougherty takes a look at some of the services that are available to produce a self-published book of content for marketing...
Social search presents a unique challenge for communications and marketing professionals: chasing a moving target. In this post, we explore how Facebook, Twitter, Pinterest, Instagram and LinkedIn approach search.
Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and...
There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in ...
Jim Dougherty explains how Facebook’s unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook’s platforms.
“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]
How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.
Thinking of trying out Instagram Stories in your marketing? Discover why the demographics and usability of the platform are important and how to use them.
Structuring your content can increase the length of time readers engage with it. Here are simple ways to make your content more aesthetically pleasing to readers.
LinkedIn sometimes feels like the forgotten social network. However, it isn’t just for job seekers. Here are 7 ways LinkedIn can help you in your everyday life.
Are you missing out on opportunities because you’re not taking full advantage of social media monitoring’s abilities? Here are 5 ways to remedy the situation.
Although search and social are important for content distribution, you’re often relying on others’ rules. Here’s how a strong email list will help.
When it comes to real-time trending data, there are two free tools most people use. Learn how to use Google Trends and Twitter Trends to find actionable data.
Are spam filters keeping your marketing emails from reaching their destination? Here’s why and what you can do about it.
Become a better writer with these tech tools that optimize your writing for search discovery, make text more readable, and correct your grammar.
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