You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.
Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.
It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.
WordPress.com for Google Docs is a new add-on that’ll make your life a whole lot easier. Here’s how you can use this tool for your website or blog.
Are you on Facebook Live? In order to increase earned media opportunities here’s how to make your video content shine.
Instagram “collections” allow users to aggregate ten photos or videos into one post. Here’s how to create awesome collections.
Images are an important part of comms and content – but what if you don’t have the resources? We share some of the most popular Photoshop alternatives and how they can help make the creative process a bit easier.
Here are some of the most useful features of the Google ecosystem that may make your job as a communications or marketing professional easier.
LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.
In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Using owned data, businesses can identify unique trends and insights about their industry that can drive awareness, leads and sales.
Publishing a book can add credibility and authority to your company as well as your personal brand. In this post, Jim Dougherty takes a look at some of the services that are available to produce a self-published book of content for marketing communications professionals looking to bolster their brand.
Social search presents a unique challenge for communications and marketing professionals: chasing a moving target. In this post, we explore how Facebook, Twitter, Pinterest, Instagram and LinkedIn approach search.
Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week’s trends article.
There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in this week’s trends post.
Jim Dougherty explains how Facebook’s unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook’s platforms.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.