Social media has massive power, but it doesn’t get the budget it deserves. The key to earning more budget is tying the performance of social media to conventional metrics like sales, brand affinity, business value and ROI.
The greatest opportunity for PR is to take a step back and recognize where the world is heading, where consumer habits are heading and be the first to create the best relationships and solutions.
It’s 2016. Everyone is swiping right on influencers. It’s a welcome result for many of us who have poured our […]
For the second half of 2016, I’m interviewing the world’s best content creators, futurists and change agents to see how […]
Everyone is talking about influencers, but do you really know who these people are and the impact they can have? Get insights from one of Cision’s own influencers.
What does the new non-chronological timeline mean for the future of Instagram? Check out this post to see how the changes will affect the network and your brand.
In the last year, PR has become much smarter in how it curates relationships with influencers. I should know, I’m […]
How we reach an audience has changed, and this election season is providing a perfect example. The differences between Donald […]
You can’t control the message anymore. If you’re still trying, stop. In PR we can position, and we can steer, […]
This year’s Iowa caucus proved the power of social media in politics. Learn the impact of candidates’ social efforts and how it’s forming public opinion.
If you’re wondering why you or your brand should use Snapchat, follow the impressions. Snapchat generates 4 billion video views […]
Tomorrow at 2 p.m. ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the […]
Don’t worry; it’s not too late to make resolutions. Think of yourself like a brand and apply these four ideas to your list to move forward in your PR career.
Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these […]
Your career is never a straight line. It’s a “Choose Your Own Adventure” book with ups, downs and multiple forks […]
Authenticity is the best social media strategy. Why? PR is now a two-way conversation between the brand and its audience. […]
Want a sneak peek at what Gini Dietrich will cover at her upcoming webinar? Check out this post to learn the first 3 letters of her content marketing alphabet.
Don’t let 6 months pass by without interacting with your contacts. Check out this post for a refresher on how to provide value to your network!
The new year will bring a new PR challenge: justifying why you should use social influencers and native content. Jeff Barrett provides an influencer marketing blueprint.
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