Contributors


About Jeff Barrett

Jeff Barrett is 2015’s Best Business Blogger (Shorty Awards), one of the 50 most influential people on social media (Forbes), the #1 Ad Executive on Twitter (Business Insider) and dances like Drake. Find him on Twitter @BarrettAll.

Do These Mistakes Keep You From A Bigger Social Media Budget?
Dec 12, 2016

Do These Mistakes Keep You From A Bigger Social Media Budget?

Social media has massive power, but it doesn’t get the budget it deserves. The key to earning more budget is tying the performance of social media to conventional metrics like sales, brand affinity, business value and ROI.

Applying the SWOT Analysis to a Shifting Industry
Nov 29, 2016

Applying the SWOT Analysis to a Shifting Industry

The greatest opportunity for PR is to take a step back and recognize where the world is heading, where consumer habits are heading and be the first to create the best relationships and solutions.

The Secret Life of Influencers
Aug 09, 2016

The Secret Life of Influencers

It’s 2016. Everyone is swiping right on influencers. It’s a welcome result for many of us who have poured our […]

The Evolution of Multimedia Across Social Media
Jun 28, 2016

The Evolution of Multimedia Across Social Media

For the second half of 2016, I’m interviewing the world’s best content creators, futurists and change agents to see how […]

2016: The Year of the Influencer
Apr 21, 2016

2016: The Year of the Influencer

Everyone is talking about influencers, but do you really know who these people are and the impact they can have? Get insights from one of Cision’s own influencers.

What Instagram’s New Timeline Means
Apr 01, 2016

What Instagram’s New Timeline Means

What does the new non-chronological timeline mean for the future of Instagram? Check out this post to see how the changes will affect the network and your brand.

How the World of Influencers Has Shifted
Mar 10, 2016

How the World of Influencers Has Shifted

In the last year, PR has become much smarter in how it curates relationships with influencers. I should know, I’m […]

Money Can’t Always Buy an Audience
Mar 04, 2016

Money Can’t Always Buy an Audience

How we reach an audience has changed, and this election season is providing a perfect example. The differences between Donald […]

Why Brands Should Stop Trying to Control the Message
Feb 18, 2016

Why Brands Should Stop Trying to Control the Message

You can’t control the message anymore. If you’re still trying, stop. In PR we can position, and we can steer, […]

In Politics & PR, Perception Is Reality
Feb 02, 2016

In Politics & PR, Perception Is Reality

This year’s Iowa caucus proved the power of social media in politics. Learn the impact of candidates’ social efforts and how it’s forming public opinion.

Why Brands Need To Embrace Snapchat
Feb 01, 2016

Why Brands Need To Embrace Snapchat

If you’re wondering why you or your brand should use Snapchat, follow the impressions. Snapchat generates 4 billion video views […]

Convert Followers With Content: Q&A With Joe Pulizzi
Jan 19, 2016

Convert Followers With Content: Q&A With Joe Pulizzi

Tomorrow at 2 p.m. ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the […]

4 Things PR Pros Should Do in 2016
Jan 12, 2016

4 Things PR Pros Should Do in 2016

Don’t worry; it’s not too late to make resolutions. Think of yourself like a brand and apply these four ideas to your list to move forward in your PR career.

5 Expert Strategies to Add to Your Content Marketing Playbook
Jan 05, 2016

5 Expert Strategies to Add to Your Content Marketing Playbook

Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these […]

Choose Your Own Adventure: The Successful PR Professional
Dec 22, 2015

Choose Your Own Adventure: The Successful PR Professional

Your career is never a straight line. It’s a “Choose Your Own Adventure” book with ups, downs and multiple forks […]

3 Brands Successfully Running Random Acts of Kindness Campaigns
Dec 17, 2015

3 Brands Successfully Running Random Acts of Kindness Campaigns

Authenticity is the best social media strategy. Why? PR is now a two-way conversation between the brand and its audience. […]

The ABC’s of Content: Q&A With Gini Dietrich
Dec 08, 2015

The ABC’s of Content: Q&A With Gini Dietrich

Want a sneak peek at what Gini Dietrich will cover at her upcoming webinar? Check out this post to learn the first 3 letters of her content marketing alphabet.

How to Keep Your Network From Growing Cold
Dec 01, 2015

How to Keep Your Network From Growing Cold

Don’t let 6 months pass by without interacting with your contacts. Check out this post for a refresher on how to provide value to your network!

How to Pitch Social Influencers
Nov 24, 2015

How to Pitch Social Influencers

The new year will bring a new PR challenge: justifying why you should use social influencers and native content. Jeff Barrett provides an influencer marketing blueprint.