Contributors



Is Video the Future of Content Marketing in the Mobile Age?
Feb 12, 2015

Is Video the Future of Content Marketing in the Mobile Age?

I don’t know about you but I personally hate reading blogged content on mobile phones. Perhaps it’s my age? My […]

Announcing The Next Big Thing in Social Media
Feb 04, 2015

Announcing The Next Big Thing in Social Media

I was recently asked if I could identify the next big thing in social media. My client wanted to know […]

Does Your Social Media Strategy Have a Solid Foundation?
Feb 02, 2015

Does Your Social Media Strategy Have a Solid Foundation?

Too many organizations commit to building a social media strategy without first providing a solid foundation for their efforts. This […]

The Power of Social Media Communities & New Product Development
Jan 30, 2015

The Power of Social Media Communities & New Product Development

All great products or services must solve real world problems for your customers and prospects if they are to be […]

Celebrity Juice: Can You Put a Price on a Tweet?
Jan 28, 2015

Celebrity Juice: Can You Put a Price on a Tweet?

I was recently invited to speak at an event hosted by a UK-based talent agency. They were keen to learn […]

Social Media – Goes Deeper Than You Think
Jan 22, 2015

Social Media – Goes Deeper Than You Think

The social web is awash with conversations. Many of them will be about (or may somehow be connected to) your […]

Don’t Sell Your Secret Sauce – Give It Away for Free
Jan 16, 2015

Don’t Sell Your Secret Sauce – Give It Away for Free

When I speak to marketers about bolstering their social media marketing efforts with a solid approach to producing high quality […]

Viralheat Webinar featuring Forrester: How “Data In, Data Out” Will Revolutionize Social Marketing
Jan 12, 2015

Viralheat Webinar featuring Forrester: How “Data In, Data Out” Will Revolutionize Social Marketing

Viralheat featuring Forrester Research: Social Relationship Platforms aren’t solving marketers’ problems. Marketers struggle with social relationship marketing because they: can’t […]

Social Media: When Sorry Seems to be the Only Word
Jan 08, 2015

Social Media: When Sorry Seems to be the Only Word

Like many organizations, you’re probably watching the social web like a hawk, ready to dive into action the moment somebody […]

2015: The Year of the Doer
Jan 05, 2015

2015: The Year of the Doer

Happy New Year and welcome to 2015 and the Year of the Doer. OK – I’ll admit that I’ve just […]

This Marketer’s New Year’s Social Media Resolutions
Dec 18, 2014

This Marketer’s New Year’s Social Media Resolutions

It’s that time of the year again, when marketers across the social web reflect on the past year and make […]

Crisis Management: Social Media Silence Isn’t Golden
Dec 15, 2014

Crisis Management: Social Media Silence Isn’t Golden

                      Q: In times of a crisis, what’s the worst […]

Social Media: A Little Professional Restraint Please
Dec 04, 2014

Social Media: A Little Professional Restraint Please

I’ll be the first to admit that I’m a fairly prolific social media user. I cannot remember a day (certainly […]

How to Sell via Social Media During The Holidays
Dec 01, 2014

How to Sell via Social Media During The Holidays

With Black Friday already behind us, you can bet the holiday marketing season is already running red hot. The fact […]

Social Media: A Potentially Lucrative or Toxic Environment
Nov 24, 2014

Social Media: A Potentially Lucrative or Toxic Environment

Amongst the many millions of conversations happening every minute of the day across various social media channels, there will be numerous […]

Efficient, Strategic and Profitable Social Media vs The Free and Easy Approach [WEBINAR]
Nov 18, 2014

Efficient, Strategic and Profitable Social Media vs The Free and Easy Approach [WEBINAR]

Does your organization view social media as a necessary evil? Is social media something you feel you have to do […]

How to Get More Followers on Twitter
Nov 13, 2014

How to Get More Followers on Twitter

Who doesn’t want more Twitter followers? And while quantity can be an exercise in vanity, there is little doubt that […]

How to Embrace Your Inner Self-Publicist
Nov 07, 2014

How to Embrace Your Inner Self-Publicist

Some marketers feel a little nervous about raising their head above the parapet and shouting, “Hey everyone, look at me!” […]

Social Media – Helping Your Big Business Think Small
Nov 05, 2014

Social Media – Helping Your Big Business Think Small

Stay with me, there is method in my madness. Throughout my career, I have succeeded (and occasionally failed) on the […]

Building a Solid Foundation for Social Media to Thrive with Content Marketing
Oct 31, 2014

Building a Solid Foundation for Social Media to Thrive with Content Marketing

How do I get people to engage with my organization on social media? I am asked this question more than any […]

Social Media: It’s Time to Grow Up
Oct 22, 2014

Social Media: It’s Time to Grow Up

For as long as I have worked in the arena of online marketing (coming up for 20-years now – can […]

Social Media: Why Working 9 to 5 Doesn’t Fly
Oct 17, 2014

Social Media: Why Working 9 to 5 Doesn’t Fly

As a nervous flyer, I like to perform several tasks before taking to the skies. I like to get to […]

How Social Media Has Disrupted The PR Industry
Oct 10, 2014

How Social Media Has Disrupted The PR Industry

As many of my former colleagues in the newspaper industry will attest, the mainstream news channels (print, broadcast and even […]

Could Social Media Replace Your Corporate Website?
Oct 08, 2014

Could Social Media Replace Your Corporate Website?

There is a very obvious answer to this: No! Social media platforms like Facebook, Twitter and LinkedIn lack the functionality […]

Customer Loyalty is Dead – Live With It (And Get Social)
Oct 03, 2014

Customer Loyalty is Dead – Live With It (And Get Social)

If you want proof that customer loyalty is on the decline, try speaking to one of the big four UK […]