Contributors


About Kaila Garrison

Kaila Garrison is the VP, Marketing Strategy and Operations at Cision. Garrision has a decade of marketing and business development expertise, with previous leadership roles at Oracle and Compendium Blogware. Garrison holds a bachelor’s from Slippery Rock University of Pennsylvania.

Contributors


Four Ways To Rethink Your Approach To Earned Media Measurement

As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.

What Vanity Metrics Aren't Telling You About Earned Media

Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.

How To Organize Your Communications Team In An Era Of Earned Media Measurement

Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.

How Cision® Impact Measures Earned Media

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.

Solving the Challenge of Targeting the Right Media and Influencers

In order to help communicators transition to a purpose-driven tool, we’ve built a new guide: Five Truths of Modern Media Targeting. This guide outlines the five challenges communicators face, our recommended approach to that challenge and the tech recipe in which communicators can use to execute.

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