Contributors



Contributors


The Two Letters That Ensure Marketing and PR Failure

Two letters can ruin your PR and marketing communications strategies. Find out what those letters are, why they hurt your business and the easy solution to avoiding the two-letter terror and capturing your audience’s attention.

Should You Quit Your Marketing or PR Job in 2014?

Should you quit your marketing or PR job? Hold tight. See the three reasons why Margie Clayman thinks 2014 will be a transformative year for experienced marketers and PR pros.

Is This the End of the Marketing Generalist?

Recent hiring trends at Proctor & Gamble and Unilever suggest that the end is nigh for jack-of-all-trades marketers. How can you become more of a specialist than a generalist?

How To Work Effectively With an Agency: Seven Pointers

From setting objectives to warning about know obstacles, these communication tips will help you get more ROI from your marketing agency.

The Scary Repercussions of Paid-For Bad Press

The negative sentiments people hold about companies have always been there but the tools used to communicate them have changed. Now, we have the promoted tweet.

Three Marketing Meeting Techniques to Be More Productive

For marketers, meetings can be particularly galling because there is so much to meet about. These meeting techniques will help your next meeting stay brief, inclusive and productive.

Why Your Company Needs to Exude Social Responsibility

What’s the best way to communicate your CSR program and how will different customers react? A new report offers marketers some clues.

Four Complex Challenges for CMOs

At first glance, many of the modern CMO’s responsibilities look simple. However, many involve several layers of complexity that can make them extremely daunting.

Believe It Or Not, Marketing Expertise Still Matters

Marketing is changing rapidly thanks to social media. However, traditional marketing expertise is still highly relevant in a world where ‘this or that’ scenarios rarely exist in black and white.

Do Your Customers Really Want Your Content?

With so much content being produced and delivered, how can you tell if your customers actually want yours? Here are some ways to find out if your content is resonating and how to improve.

Six Types of Personal Communications That Nurture Relationships

With so much conversation about online content, marketers risk overlooking an entire category of content that can be extremely effective in nurturing customer relationships: personal communications.

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