The Social Media Command Center: Mission Critical or Passing Fad?

The Social Media Command Center (SMCC) could be ready to capture the attention of “mainstream” corporate America, thanks to a […]

Social CRM – from Buzzword to Action

Customer segmentation, database management and technology integration were the dominant themes discussed during a recent Visible Webcast on “Social CRM – […]

Putting Social Media to Work to Improve Advertising

I had the pleasure recently to be part of a panel discussion about social media listening at this year’s Advertising […]

Social Media's Move to Enterprise Intelligence

Corporate social media listening is starting to exhibit the characteristics that will eventually lead to enterprise Social Intelligence. That’s just […]

Social Servicing – A First Step to Social CRM

I’ve been hearing and reading a lot lately about Social CRM, or as some call it, SCRM, but never thought […]

Analyzing Forrester’s Wave™ Report on Listening Platforms

I’ve been reading and participating in Forrester “Wave” reports for years and it’s always interesting to see how people react […]

Mobile Connectivity and Online Activities

This latest report from comScore, Inc. not only shows the surging popularity of social networking on mobile devices, it also […]

Social Marketing to the Hispanic Market

An interesting report on social marketing to the Hispanic market care of friends at Hispanic PR Blog, Word-of-Mouth Marketing Association (WOMMA) […]

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