Contributors



The Social Media Command Center: Mission Critical or Passing Fad?
May 06, 2011

The Social Media Command Center: Mission Critical or Passing Fad?

The Social Media Command Center (SMCC) could be ready to capture the attention of “mainstream” corporate America, thanks to a […]

Social CRM – from Buzzword to Action
Feb 14, 2011

Social CRM – from Buzzword to Action

Customer segmentation, database management and technology integration were the dominant themes discussed during a recent Visible Webcast on “Social CRM – […]

Putting Social Media to Work to Improve Advertising
Sep 23, 2010

Putting Social Media to Work to Improve Advertising

I had the pleasure recently to be part of a panel discussion about social media listening at this year’s Advertising […]

Social Media's Move to Enterprise Intelligence
Sep 17, 2010

Social Media's Move to Enterprise Intelligence

Corporate social media listening is starting to exhibit the characteristics that will eventually lead to enterprise Social Intelligence. That’s just […]

Social Servicing – A First Step to Social CRM
Aug 31, 2010

Social Servicing – A First Step to Social CRM

I’ve been hearing and reading a lot lately about Social CRM, or as some call it, SCRM, but never thought […]

Analyzing Forrester’s Wave™ Report on Listening Platforms
Jul 26, 2010

Analyzing Forrester’s Wave™ Report on Listening Platforms

I’ve been reading and participating in Forrester “Wave” reports for years and it’s always interesting to see how people react […]

Mobile Connectivity and Online Activities
Jun 16, 2010

Mobile Connectivity and Online Activities

This latest report from comScore, Inc. not only shows the surging popularity of social networking on mobile devices, it also […]

Social Marketing to the Hispanic Market
Jun 07, 2010

Social Marketing to the Hispanic Market

An interesting report on social marketing to the Hispanic market care of friends at Hispanic PR Blog, Word-of-Mouth Marketing Association (WOMMA) […]