In this uber-connected world, core PR skills remain the same but modifying those skills is necessary for continued development and success in the future. Gabrielle Laine-Peters discusses how to achieve PR success.
Lightning fast communications can make managing a PR crisis difficult. Create a communications strategy that weathers the storm with advice from the Greater Manchester Police’s head of corporate communications.
Is your PR strategy equipped to handle all of the challenges you’ll face in the era of immediate media? See how you can prepare in an age when PR pros no longer control the flow of information.
How can you engage reporters? Several journalists and bloggers reveal the secrets for how marketers and PR pros can build relationships with reporters without annoying them.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.