When you send a media pitch via HARO or email, you don’t have to simply guess when to follow up. By using Google Analytics and some simple campaign tagging, you can set up alerts that tell you when a journalist has checked out the links in your pitch. Here’s how to do it.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.