Contributors


About Sarah Parker

Sarah A. Parker is the Content Marketing Manager for Cision, planning, producing and curating content across channels. She previously managed content and social media for several different brands, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things social media strategy, the dynamic world of PR, and mastiffs.

What is Earned Media Management?
Oct 04, 2019

What is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

PR Podcasts we Recommend
Jul 15, 2020

PR Podcasts we Recommend

Listening to more podcasts lately? We've got some recommendations to check out and add to your queue!

We are Proud to be Gold Winners at 2020 AMEC Awards
Jul 09, 2020

We are Proud to be Gold Winners at 2020 AMEC Awards

Cision brings home 10 AMEC Awards for work with Macmillan Cancer Support, JLR, and more.

Take 5 Live with Heather White
Jul 02, 2020

Take 5 Live with Heather White

A quick recap of our conversation with Heather White of iHeartMedia on how to pitch radio, and more.

Managing Your Communications Plan During a Crisis
Jun 25, 2020

Managing Your Communications Plan During a Crisis

If 2020 has taught us anything, it’s to expect the unexpected. We at Cision put together a checklist for Managing Your Communications Plan During a Crisis to help during these wholly unique times.

Take 5 Live with Julie Carl
Jun 24, 2020

Take 5 Live with Julie Carl

Key takeaways from our Take 5 Live conversation with Julie Carl, Senior Editor of the Toronto Star.

Resources for Increasing Diversity and Inclusion in your Communications
Jun 08, 2020

Resources for Increasing Diversity and Inclusion in your Communications

Resources to help PR and communications professionals increase the diversity in their communications.

Take 5 with Matthew Della Croce
May 28, 2020

Take 5 with Matthew Della Croce

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

Take 5 with Scott Peacock
May 06, 2020

Take 5 with Scott Peacock

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

Three Key Takeaways from State of the Media LIVE!
May 01, 2020

Three Key Takeaways from State of the Media LIVE!

Three key takeaways from our State of the Media LIVE panel.

Take 5 with Bill Zucker
Apr 29, 2020

Take 5 with Bill Zucker

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

State of the Media 2020: Top Five Takeaways
Apr 21, 2020

State of the Media 2020: Top Five Takeaways

Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top five takeaways from it before you download and dive into the full report.

COVID-19 Comms: Emerging from a Crisis with a Communications Plan
Apr 20, 2020

COVID-19 Comms: Emerging from a Crisis with a Communications Plan

This is a sensitive time for brand communications, so it is especially important to emerge from this crisis with prepared messaging that will resonate with your audience.

Take 5 with John McCartney
Apr 16, 2020

Take 5 with John McCartney

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

COVID-19 Comms: The Power of PR in Times of Crisis
Apr 13, 2020

COVID-19 Comms: The Power of PR in Times of Crisis

For week 4 of our series, our panel of industry experts discussed best practices communicators can take right now to not only communicate with customers, but employees, stakeholders and the media.

Cision's Biggest Ever State of the Media Report is Coming Soon
Apr 08, 2020

Cision's Biggest Ever State of the Media Report is Coming Soon

The State of the Media in 2020 is different than ever before, to say the least. We're covering all of the challenges journalists shared with us before COVID-19 hit (and we're covering that too).

COVID-19 Media Trends and More from the Cision Insights Team
Apr 07, 2020

COVID-19 Media Trends and More from the Cision Insights Team

The Cision Insights Team breaks down COVID-19 media trends and more in week three of our webinar series Best Practices for Brand Communications in Times of Uncertainty.

How to Ensure your COVID-19 Press Release Gets Published
Mar 30, 2020

How to Ensure your COVID-19 Press Release Gets Published

Crafting a COVID-19 related press release? Be sure it falls within PR Newswire's guidelines for publishing first.

COVID-19 Comms: Lead with Empathy
Mar 27, 2020

COVID-19 Comms: Lead with Empathy

For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy.

COVID-19: Stop Marketing and Start Communicating
Mar 20, 2020

COVID-19: Stop Marketing and Start Communicating

What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry.

Best Practices for Brand Communications in Times of Uncertainty
Mar 17, 2020

Best Practices for Brand Communications in Times of Uncertainty

We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help.

5 Problems Brands Come to you to Solve: Influencer marketing
Mar 10, 2020

5 Problems Brands Come to you to Solve: Influencer marketing

What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place.

The Social Media Influencers you Love to Hate
Mar 04, 2020

The Social Media Influencers you Love to Hate

Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.

5 Problems Brands Come to you to Solve: Should my brand take a stand?
Feb 19, 2020

5 Problems Brands Come to you to Solve: Should my brand take a stand?

Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when.

5 Problems Brands Come to you to Solve: Crisis Comms
Feb 05, 2020

5 Problems Brands Come to you to Solve: Crisis Comms

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience.