For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here's what we found.
The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data.
The Cision Communications Cloud is now better than ever with updates to Impact that allow marketers to retarget earned media audiences. Get all of the details here!
Find our team at PRSA ICON 2019, from October 20-22nd in San Diego.
Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
We’ve been quiet here lately, but here’s a recommended selection of what we’ve been posting over on the Cision blog.
A few of the top takeaways from Cision's 10th annual State of the Media Report. Despite everything, it seems that trust might be on the rise.
The latest in our Take 5 series, talking all things PR and digital strategy with Founder and CEO of T3, Gay Gaddis.
Influencer Graphs are the future of influencer marketing. Here's why, what they are, and how your brand can use them.
Our best resources and advice for crisis comms strategy and planning, with some specific tips for those behind brands in higher education
Here's how higher education can tap into PR strategies for the age of digital PR.
Takeaways from our time at Ragan Social and SXSW on influencer marketing, social data and so much more
Any industry can tap into the audience-boosting powers of influencer marketing, including higher ed. Take these tips back to your institution, or apply them to just about brand.
Why comprehensive social monitoring and listening is important for higher education institutions, including exactly what they can get out of it.
TrendKite's upcoming events schedule! See where you can find us to come say hi in person.
Everything you need to know about digital PR from the elements of the process itself to how it can help you prove your value as a communications professional.
We covered how you can use the digital PR process to help measure your efforts as a communication professional; now here's how to use that same information to prove your value.
Your high-tech brand can capitalize on trends. Here's what you need to know so you don't accidentally spark a crisis at the same time.
Oliver Russell and the Smithsonian Migratory Bird Center's #DrinkBirdFriendly campaign highlights how coffee can impact birds— and TrendKite is helping them measure the impact of their words.
Everything you need to prepare your brand for a crisis communications situation, from preparation to turning it into a power play when possible.
Are you measuring what you really should be for PR? Here's how the digital PR process can help narrow things down and communicate them better.
Every day is different for every different kind of digital practitioner of PR. Here's the perspective from influencer Amber St. Peter, to help your brand better understand influencer marketing.
Here's how influencer marketing fits into your pitching strategy.
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