Contributors


About Sarah Parker

Sarah A. Parker is the Content Marketing Manager for Cision, planning, producing and curating content across channels. She previously managed content and social media for several different brands, in addition to working as a freelance writer. Find her on Twitter @SparkerWorks where she is happy to talk all things social media strategy, the dynamic world of PR, and mastiffs.

A Decade's Worth of Insight Into Media Preferences
Sep 24, 2020

A Decade's Worth of Insight Into Media Preferences

A look into the lessons we've learned from over 10 years of producing the State of the Media Report. These are best practices you won't want to miss!

Take 5 Live with Ben Jenkins
Sep 15, 2020

Take 5 Live with Ben Jenkins

In this special episode of Take 5 Live we sit down with Ben Jenkins to discuss the intersection of politics and PR.

Cision's Summer Reading List Wraps Up
Aug 28, 2020

Cision's Summer Reading List Wraps Up

As summer winds down, we wanted to share the last of our summer reading list.

Take 5 Live with Pam Zapata
Aug 27, 2020

Take 5 Live with Pam Zapata

Talking all things influencer marketing with Pam Zapata, Founder & CEO of Society Eighteen.

What Cision Customers Really Think
Aug 20, 2020

What Cision Customers Really Think

What our customers had to say about the Cision Communications Cloud, according to G2 Crowd reviews.

Take 5 Live with Anna Crowe
Aug 14, 2020

Take 5 Live with Anna Crowe

Our Take 5 Live conversation with Anna Crowe of Crowe PR on PR metrics, ROI and how comms professionals can move the needle.

Cision's Summer Reading List Continued
Aug 07, 2020

Cision's Summer Reading List Continued

A summer reading list of the latest helpful resources from Cision.

What the PR Week Awards Showed us about the Growing Importance of Corporate Social Responsibility
Aug 04, 2020

What the PR Week Awards Showed us about the Growing Importance of Corporate Social Responsibility

The results of this year's virtual PR Week Awards showed the growing importance of Corporate Social Responsibility (CSR) across the board.

Take 5 Live with Sarah Paynter
Jul 31, 2020

Take 5 Live with Sarah Paynter

For our latest Take 5 Live, we sat down with Sarah Paynter to discuss the importance of pitching and press releases.

Cision's 2020 State of the Press Release
Jul 30, 2020

Cision's 2020 State of the Press Release

We dove into the data to show PR and comms pros the stats that can help them do their jobs better, including best times and days to distribute a press release, and more.

Cision's Summer Reading List
Jul 24, 2020

Cision's Summer Reading List

A summer reading list of the latest helpful resources from Cision.

5 Problems Brands Come to you to Solve: Metrics
Jul 23, 2020

5 Problems Brands Come to you to Solve: Metrics

As PR and comms professionals, what should we help brands measure? Which metrics matter?

Take 5 Live with Joseph Cephas
Jul 17, 2020

Take 5 Live with Joseph Cephas

Diversity and inclusion initiatives have been brought to the forefront for brands in recent weeks. Here are key takeaways from an expert perspective on how to craft, implement and sustain them.

PR Podcasts we Recommend
Jul 15, 2020

PR Podcasts we Recommend

Listening to more podcasts lately? We've got some recommendations to check out and add to your queue!

We are Proud to be Gold Winners at 2020 AMEC Awards
Jul 09, 2020

We are Proud to be Gold Winners at 2020 AMEC Awards

Cision brings home 10 AMEC Awards for work with Macmillan Cancer Support, JLR, and more.

Take 5 Live with Heather White
Jul 02, 2020

Take 5 Live with Heather White

A quick recap of our conversation with Heather White of iHeartMedia on how to pitch radio, and more.

Managing Your Communications Plan During a Crisis
Jun 25, 2020

Managing Your Communications Plan During a Crisis

If 2020 has taught us anything, it’s to expect the unexpected. We at Cision put together a checklist for Managing Your Communications Plan During a Crisis to help during these wholly unique times.

Take 5 Live with Julie Carl
Jun 24, 2020

Take 5 Live with Julie Carl

Key takeaways from our Take 5 Live conversation with Julie Carl, Senior Editor of the Toronto Star.

Resources for Increasing Diversity and Inclusion in your Communications
Jun 08, 2020

Resources for Increasing Diversity and Inclusion in your Communications

Resources to help PR and communications professionals increase the diversity in their communications.

Take 5 with Matthew Della Croce
May 28, 2020

Take 5 with Matthew Della Croce

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

Take 5 with Scott Peacock
May 06, 2020

Take 5 with Scott Peacock

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

Three Key Takeaways from State of the Media LIVE!
May 01, 2020

Three Key Takeaways from State of the Media LIVE!

Three key takeaways from our State of the Media LIVE panel.

Take 5 with Bill Zucker
Apr 29, 2020

Take 5 with Bill Zucker

Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around.

State of the Media 2020: Top Five Takeaways
Apr 21, 2020

State of the Media 2020: Top Five Takeaways

Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top five takeaways from it before you download and dive into the full report.

COVID-19 Comms: Emerging from a Crisis with a Communications Plan
Apr 20, 2020

COVID-19 Comms: Emerging from a Crisis with a Communications Plan

This is a sensitive time for brand communications, so it is especially important to emerge from this crisis with prepared messaging that will resonate with your audience.