For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy.
What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry.
We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help.
What PR and comms pros need to know to help a brand they're working with find the right influencer— if an influencer is actually what they need for a project or campaign in the first place.
Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.
Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when.
Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience.
Brands come to PR and comms professionals to help with any number of issues they don't have the expertise or bandwidth to tackle on their own. The first in this series covers customer complaints.
What does the new year- and the new decade- hold for PR? Download our new eBook to find out what our predictions are!
What to do when you're a jolly old elf, but your public sentiment isn't so jolly? Tap Cision, and save Christmas.
Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up.
For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here's what we found.
The Cision Communications Cloud is now better than ever with updates to Impact that allow marketers to retarget earned media audiences. Get all of the details here!
Find our team at PRSA ICON 2019, from October 20-22nd in San Diego.
Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
We’ve been quiet here lately, but here’s a recommended selection of what we’ve been posting over on the Cision blog.
A few of the top takeaways from Cision's 10th annual State of the Media Report. Despite everything, it seems that trust might be on the rise.
The latest in our Take 5 series, talking all things PR and digital strategy with Founder and CEO of T3, Gay Gaddis.
Influencer Graphs are the future of influencer marketing. Here's why, what they are, and how your brand can use them.
Our best resources and advice for crisis comms strategy and planning, with some specific tips for those behind brands in higher education
Here's how higher education can tap into PR strategies for the age of digital PR.
Takeaways from our time at Ragan Social and SXSW on influencer marketing, social data and so much more
Any industry can tap into the audience-boosting powers of influencer marketing, including higher ed. Take these tips back to your institution, or apply them to just about brand.
Why comprehensive social monitoring and listening is important for higher education institutions, including exactly what they can get out of it.
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