Contributors

About Susan Guillory

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

12 Months of Content Marketing For 2018

Use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.

Your Earned Media Measurement Strategy Checklist

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.

Why We Need a New Way to Measure Earned Media

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips

When it comes to getting more people to read your press release, nothing does the job better than a well-written headline.

Understanding Paid vs. Earned Influencer Relationships

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing.

5 Places to Listen to Ensure Your Content Marketing is Spot-On

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.

4 Ways to Build Trust Through Authentic Content

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?

When to Hire an Executive Ghostwriter

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. So, what’s to be done? Should you give up on using content because you don’t have time or skills to develop it? Nay, my friend. There’s a better solution — hire a ghostwriter.

Should an e-book Be Part of Your Content Marketing Strategy?

E-books are definitely a proven component of a smart marketing strategy, but are they right for your brand?

What Your Press Release Analytics Are Really Telling You About Your PR

How to understand and make press release analytics work for you.

How to Attract Top-Tier Guest Bloggers to Your Blog

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

5 Tips to Nurture Your Brand Fanatics

Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience

Why no one cares about your products' features and how to fix it.

Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks?

Before you spend the next several weeks in holiday party mode, mark these marketing tasks off of your to-do list so you can start next year prepared.

5 Things to Give Thanks for in Today’s Digital Marketing World

As 2016 draws to a close, it’s natural to reflect back on the year that was. Here are five things to celebrate in today's amazing digital marketing world.

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