With school back in session, college students are faced with a big life decision: what do I want to do when I graduate? How about a career in PR?
Check out this brief history of the fake news phenomenon, and get expert advice on what it means for PR.
Recent social movements speak to the power of these communications channels and brands must embrace monitoring them.
Use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.
As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.
While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.
When it comes to getting more people to read your press release, nothing does the job better than a well-written headline.
Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing.
Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that ...
When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?
In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In...
E-books are definitely a proven component of a smart marketing strategy, but are they right for your brand?
How to understand and make press release analytics work for you.
Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?
Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
Why no one cares about your products’ features and how to fix it.
Before you spend the next several weeks in holiday party mode, mark these marketing tasks off of your to-do list so you can start next year prepared.
As 2016 draws to a close, it’s natural to reflect back on the year that was. Here are five things to celebrate in today’s amazing digital marketing world.
Don’t forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.
When developing your influencer marketing strategy, don’t forget about an obvious but often-underutilized resource: Your brand evangelists.
From the time we’re children, we are taught that fears are bad. But in business, some fears are actually healthy for you…if you know how to harness them.
Don’t spill your entire life story during an interview. You need a carefully constructed sound bite that sums up your mission in an easy-to-remember manner.
If it feels like your marketing campaigns are zombies and your audience is a ghost town, here are tips that will bring your communications back from the dead.
It’s important to stay ahead of the marketing curve. Here are three communication trends you need to be aware of as we head into the final quarter of the year.
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