Contributors


About Susan Guillory

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

5 Brands That Have a Social Impact with Their PR Campaigns
Oct 29, 2018

5 Brands That Have a Social Impact with Their PR Campaigns

Many brands have found a way to succeed at engaging their audience by bringing to light a social issue. Read on to learn about these campaigns.

Is Public Relations a Good Major in College?
Oct 10, 2018

Is Public Relations a Good Major in College?

With school back in session, college students are faced with a big life decision: what do I want to do when I graduate? How about a career in PR?

What PR Pros Need to Know About Fake News
Sep 05, 2018

What PR Pros Need to Know About Fake News

Check out this brief history of the fake news phenomenon, and get expert advice on what it means for PR.

Media Monitoring Importance in The Wake of #MeToo And #TimesUp
May 08, 2018

Media Monitoring Importance in The Wake of #MeToo And #TimesUp

Recent social movements speak to the power of these communications channels and brands must embrace monitoring them.

12 Months of Content Marketing For 2018
Dec 28, 2017

12 Months of Content Marketing For 2018

Use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.

Your Earned Media Measurement Strategy Checklist
Nov 14, 2017

Your Earned Media Measurement Strategy Checklist

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.

Why We Need a New Way to Measure Earned Media
Oct 30, 2017

Why We Need a New Way to Measure Earned Media

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips
Aug 28, 2017

10 Knock-Their-Socks-Off Press Release Headline Writing Tips

When it comes to getting more people to read your press release, nothing does the job better than a well-written headline.

Understanding Paid vs. Earned Influencer Relationships
Aug 02, 2017

Understanding Paid vs. Earned Influencer Relationships

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing.

5 Places to Listen to Ensure Your Content Marketing is Spot-On
Jul 10, 2017

5 Places to Listen to Ensure Your Content Marketing is Spot-On

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that ...

4 Ways to Build Trust Through Authentic Content
Jul 05, 2017

4 Ways to Build Trust Through Authentic Content

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?

When to Hire an Executive Ghostwriter
Jun 27, 2017

When to Hire an Executive Ghostwriter

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In...

Should an e-book Be Part of Your Content Marketing Strategy?
May 17, 2017

Should an e-book Be Part of Your Content Marketing Strategy?

E-books are definitely a proven component of a smart marketing strategy, but are they right for your brand?

What Your Press Release Analytics Are Really Telling You About Your PR
May 15, 2017

What Your Press Release Analytics Are Really Telling You About Your PR

How to understand and make press release analytics work for you.

How to Attract Top-Tier Guest Bloggers to Your Blog
May 09, 2017

How to Attract Top-Tier Guest Bloggers to Your Blog

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

5 Tips to Nurture Your Brand Fanatics
Apr 21, 2017

5 Tips to Nurture Your Brand Fanatics

Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience
Apr 20, 2017

Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience

Why no one cares about your products’ features and how to fix it.

Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks?
Nov 30, 2016

Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks?

Before you spend the next several weeks in holiday party mode, mark these marketing tasks off of your to-do list so you can start next year prepared.

5 Things to Give Thanks for in Today’s Digital Marketing World
Nov 22, 2016

5 Things to Give Thanks for in Today’s Digital Marketing World

As 2016 draws to a close, it’s natural to reflect back on the year that was. Here are five things to celebrate in today’s amazing digital marketing world.

4 Ways to Align Your Content Marketing with Your Holiday Promotions
Nov 16, 2016

4 Ways to Align Your Content Marketing with Your Holiday Promotions

Don’t forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.

How to Find and Work with Brand Evangelists
Nov 08, 2016

How to Find and Work with Brand Evangelists

When developing your influencer marketing strategy, don’t forget about an obvious but often-underutilized resource: Your brand evangelists.

4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)
Oct 28, 2016

4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)

From the time we’re children, we are taught that fears are bad. But in business, some fears are actually healthy for you…if you know how to harness them.

How to Come Up With Sound Bites for an Interview
Oct 18, 2016

How to Come Up With Sound Bites for an Interview

Don’t spill your entire life story during an interview. You need a carefully constructed sound bite that sums up your mission in an easy-to-remember manner.

Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them
Oct 14, 2016

Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them

If it feels like your marketing campaigns are zombies and your audience is a ghost town, here are tips that will bring your communications back from the dead.

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of
Oct 05, 2016

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

It’s important to stay ahead of the marketing curve. Here are three communication trends you need to be aware of as we head into the final quarter of the year.