Marketing folks, especially analysts and content developers, care deeply for the coveted A/B split test. Why? A/B testing provides a […]
Attribution – Linking Social and Traditional Marketing with Conversions Being at the forefront of the technology space has its benefits, […]
Earlier this week, Visible attended the ePharma Summit in New York City, where social data and social analytics was a […]
What are real insights? Let’s answer that question by answering what they aren’t. Real insights aren’t brand-level trendlines, or general […]
While the government shutdown was in full effect, many critical services that Americans may not have been thinking about fell […]
Recently over lunch with an analyst friend of mine, the topic of data came up. (I know, exciting right.) Let […]
If you’re actively harnessing social listening platforms to deliver insights to your marketing and customer service organizations, congratulations! These two use […]
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