Heard on the street: 3 ways to harness insights for great A/B split testing

Marketing folks, especially analysts and content developers, care deeply for the coveted A/B split test. Why? A/B testing provides a […]

Heard on the street: T-Mobile vs AT&T

Attribution – Linking Social and Traditional Marketing with Conversions Being at the forefront of the technology space has its benefits, […]

Turning “big data” into “smart data”: A key theme at ePharma Summit 2014

Earlier this week, Visible attended the ePharma Summit in New York City, where social data and social analytics was a […]

Turbo charge your approach to social media analysis

What are real insights? Let’s answer that question by answering what they aren’t. Real insights aren’t brand-level trendlines, or general […]

Is the flu a frequent topic on social in your state?

While the government shutdown was in full effect, many critical services that Americans may not have been thinking about fell […]

Using Segmentation For Deeper Insights from Social Data

Recently over lunch with an analyst friend of mine, the topic of data came up. (I know, exciting right.) Let […]

Beyond Listening – 4 Ways to Scale Social Data Across the Enterprise

If you’re actively harnessing social listening platforms to deliver insights to your marketing and customer service organizations, congratulations! These two use […]

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