Cision Product News

Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?

In this video, Baer looks at a problem that plagues the industry — earned media attribution.

How to Use Dynamic Listening to Reach New Customers

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It's no longer just the mainstream media that needs to be taken into account.

How Cision® Impact Measures Earned Media

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.

PR Attribution Has No Silver Bullet

Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.

Announcing: Cision® City, Our New Online Customer Community

Have you ever had a question about Cision® but just didn’t feel like stopping what you were doing long enough to call us? Or maybe your question was too inside for your rep or our support line — something that only another PR person would understand.

Get More From The Relationship With Your Press Release Provider

At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?” Chances are, you haven’t given this a second thought when it comes to your newswire provider.

Getting to Know Cision® Communications Cloud® — with Jay Baer

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®.

PR Measurement’s Secret Weapon Integrated UTMs

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign.

The Cision Communications Cloud™ Receives its First Industry Recognition

The party never stops at Cision. We just finished celebrating our 150th anniversary (and brand launch, and IPO!) and now we're strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.

Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Since its launch last fall, the Cision Communications Cloud™ has empowered PR professionals and communicators to manage their entire communications campaigns from one comprehensive platform. Now, we’re taking that to the next level with the latest product updates.

INFOGRAPHIC: Cision Celebrates 150 Year Heritage

To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.