Cision Product News

Cision Most Trusted Software to File With FEC by Top PACS

While the Cision® brand is most often associated with the PR industry’s leading software platform, Cision’s Government Relations & PAC […]

The Earned Media Metrics That Really Matter

Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric.

What PR Can Learn From Digital Advertising

Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.

How to Measure The True Value of PR

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and recognition for their earned media activity against colleagues representing paid and owned media — the field is slanted against PR.

How to Boost PR Campaigns With Social Data

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying about your brand on social.

Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis

Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]

Welcome to The New Cision® Blog

You may have noticed that a few things have changed around here. Today, we launched the new optimized version of […]

How to Harness the Power of HARO For More Earned Media

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever.  […]

How to Spearhead The Convergence of PR And Marketing

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]

Why Small Businesses Need a Media Database

Why should small businesses invest in a media database and earned media overall? Read on to find out.

Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?

In this video, Baer looks at a problem that plagues the industry — earned media attribution.

How to Use Dynamic Listening to Reach New Customers

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It's no longer just the mainstream media that needs to be taken into account.

How Cision® Impact Measures Earned Media

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.

PR Attribution Has No Silver Bullet

Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.

Announcing: Cision® City, Our New Online Customer Community

Have you ever had a question about Cision® but just didn’t feel like stopping what you were doing long enough to call us? Or maybe your question was too inside for your rep or our support line — something that only another PR person would understand.

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