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Cision Product News

Cision Transforming Comms Industry with Innovation Lab

Our greater vision — using earned media management to revolutionize the communications industry — has led us to establish the Cision Innovation Lab.

Marketing Marvels: A Demo of Cision's Comms Cloud™

Check out this Marketing Marvels episode to learn more about all the great features Cision Comms Cloud™ has to offer.

10 Amazing Uses for Media Monitoring

The more info you have, the better you can shape communication strategies. Check out 10 ways your brand can use media monitoring to thrive.

Evolve Your Media Relations With Social Influencer Discovery

Cision's new Social Influencer Discovery tool enables users to identify newly emerging and established social media influencers.

Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis

Cision can now provide PR and comms professionals the most robust imaging and logo monitoring capability through the acquisition of ShareIQ technology.

Use Social Listening to Better Understand Your Industry and Competitors

Here are four steps to better understand your industry through social analysis.

So Much to Celebrate as Cision® Marks Our 1-Year IPO Anniversary

In observance of our anniversary, I want to highlight some significant milestones from this past year that embody our company values and community.

Burton-Taylor Media Intelligence Buyer’s Guide Highlights Cision Communications Cloud®

We’re excited to share Burton-Taylor’s in-depth analysis of Cision Communications Cloud®

Why Social Analysis Is Essential to PR

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through other means.

How to Evaluate a Social Media Listening Platform

Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.

AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona

AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit.

Cision Celebrates a Golden Night at the 2018 AMEC Awards

It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards.

Why Social Advertisers Are In Trouble (and How it Affects Earned Media)

Brands are now forced to ask tough questions about creating personalized marketing experiences without getting n trouble with lawmakers and the public.

AI and the Future of Sentiment Analysis in PR

The latest release of Cision Comms Cloud™ delivers improvements to natural language processing for auto-sentiment resulting in smarter, more accurate toning.

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™

How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.

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