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Cision Product News

So Much to Celebrate as Cision® Marks Our 1-Year IPO Anniversary

In observance of our anniversary, I want to highlight some significant milestones from this past year that embody our company values and community.

Burton-Taylor Media Intelligence Buyer’s Guide Highlights Cision Communications Cloud®

We’re excited to share Burton-Taylor’s in-depth analysis of Cision Communications Cloud®

Why Social Analysis Is Essential to PR

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through other means.

How to Evaluate a Social Media Listening Platform

Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.

AMEC unveils its ‘Measurement Maturity Mapper’ in Barcelona

AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit.

Cision Celebrates a Golden Night at the 2018 AMEC Awards

It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards.

Why Social Advertisers Are In Trouble (and How it Affects Earned Media)

Brands are now forced to ask tough questions about creating personalized marketing experiences without getting n trouble with lawmakers and the public.

AI and the Future of Sentiment Analysis in PR

The latest release of Cision Comms Cloud™ delivers improvements to natural language processing for auto-sentiment resulting in smarter, more accurate toning.

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™

How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.

Why it’s Worthwhile to Pay For Media Monitoring

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]

Why Every Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.

What is Media Monitoring and Why Does it Matter?

“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]

Understanding Web Analytics Integrations: Laying a Foundation

Web analytics are a key component in understanding when PR and comms efforts are leading to conversions on brand websites. From traffic to revenue, web analytics provide a clearer picture of how audiences and consumers engage with websites, and prove ROI.

Cision and MediaMath Partnership Bridges Gap Between Paid and Earned Media

The official launch of a new partnership between Cision and MediaMath now connects paid and owned media efforts to not only drive better marketing results but to reach consumers across every channel.

Why Your Content Strategy is Failing And How to Fix it

Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.

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