Thought leadership on the state of PR from top minds at Cision.
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How can you increase the visibility and perceived value of your comms team in your organization? Here are a few ideas from our CEO, Kevin Akeroyd.
Our 2019 State of the Media Report is full of insights from journalists and other media professionals on all aspects of the industry. Let's dig into some of the big takeaways before you dig into the full report.
A group of comms executives shared their perspectives on measuring PR, aligning with marketing, and where they see the industry in the next five years.
If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.
Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.
PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.
Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.
How can a company strike the ideal balance between risk and reward in their PR strategy? Learn how to turn an issue into ROI.
The siloed approach to earned media is giving rise to a new discipline within martech: Earned Media Management (EMM).
Are you afraid of telling your clients the hard truth? It's time for agencies to stop being afraid of their clients and to start opening up. Learn how.
The divide between communications roles (i.e. public relations) and marketing is nothing new. But is that chasm shrinking? See what the data says.
This event is always a wonderful opportunity to increase one’s professional growth, development and success. Learn how to be a modern communicator.
From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.
Our life experience creates bias in everything we do. This is called “unconscious bias,” which can become very problematic in a diverse workplace.
Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.
Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.
Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.
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