Why This Approach Could Help Revolutionize PR
Oct 09, 2019

Why This Approach Could Help Revolutionize PR

The combination of advanced technology and the talent to optimize these tools with category expertise and statistical acumen achieves the good outcomes.

Do Execs Know What PR is?
Jun 28, 2019

Do Execs Know What PR is?

How can you increase the visibility and perceived value of your comms team in your organization? Here are a few ideas from our CEO, Kevin Akeroyd.

Takeaways from Cision’s 10th Annual State of the Media Report
Apr 23, 2019

Takeaways from Cision’s 10th Annual State of the Media Report

Our 2019 State of the Media Report is full of insights from journalists and other media professionals on all aspects of the industry. Let's dig into some of the big takeaways before you dig into the full report.

Comms Executives Discuss Emerging Trends for Modern Communicators
Feb 12, 2019

Comms Executives Discuss Emerging Trends for Modern Communicators

A group of comms executives shared their perspectives on measuring PR, aligning with marketing, and where they see the industry in the next five years.

Cision’s 2019 State of the Media Report

Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?

Why New Companies Need Great PR
Feb 05, 2019

Why New Companies Need Great PR

If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.

2019: The Year for Clean Slate Public Relations
Jan 15, 2019

2019: The Year for Clean Slate Public Relations

Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.

How to Identify Influencers as Part of Your Earned Media Management Strategy
Dec 10, 2018

How to Identify Influencers as Part of Your Earned Media Management Strategy

PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.

How Earned Media Management Optimizes Comms Campaigns
Nov 27, 2018

How Earned Media Management Optimizes Comms Campaigns

Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.

2019 Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

Contending With Controversy: A PR Parable
Nov 26, 2018

Contending With Controversy: A PR Parable

How can a company strike the ideal balance between risk and reward in their PR strategy? Learn how to turn an issue into ROI.

Your MarTech Strategy Requires Earned Media Management
Nov 19, 2018

Your MarTech Strategy Requires Earned Media Management

The siloed approach to earned media is giving rise to a new discipline within martech: Earned Media Management (EMM).

Stop Being Afraid to Tell Your Clients the Truth
Nov 06, 2018

Stop Being Afraid to Tell Your Clients the Truth

Are you afraid of telling your clients the hard truth? It's time for agencies to stop being afraid of their clients and to start opening up. Learn how.

The PR and Marketing Divide: Where Are We Now?
Nov 05, 2018

The PR and Marketing Divide: Where Are We Now?

The divide between communications roles (i.e. public relations) and marketing is nothing new. But is that chasm shrinking? See what the data says.

2019 Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

Cision and Modern Day Communicators Present at the 2018 PRSA International Conference
Oct 17, 2018

Cision and Modern Day Communicators Present at the 2018 PRSA International Conference

This event is always a wonderful opportunity to increase one’s professional growth, development and success. Learn how to be a modern communicator.

Why Data and Tech Savvy PR Pros Are in High Demand
Oct 03, 2018

Why Data and Tech Savvy PR Pros Are in High Demand

From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.

How Do You Manage Unconscious Bias in the Workplace?
Oct 01, 2018

How Do You Manage Unconscious Bias in the Workplace?

Our life experience creates bias in everything we do. This is called “unconscious bias,” which can become very problematic in a diverse workplace.

Setting the Stage for a Sustainable Diversity & Inclusion Strategy
Sep 19, 2018

Setting the Stage for a Sustainable Diversity & Inclusion Strategy

Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.

5 Big Truths Social Data Can Uncover for PR Pros

Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.

The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy
Sep 10, 2018

The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy

Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?

Four Ways To Rethink Your Approach To Earned Media Measurement
Sep 04, 2018

Four Ways To Rethink Your Approach To Earned Media Measurement

As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.

What Vanity Metrics Aren't Telling You About Earned Media
Aug 29, 2018

What Vanity Metrics Aren't Telling You About Earned Media

Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.

How To Organize Your Communications Team In An Era Of Earned Media Measurement
Aug 22, 2018

How To Organize Your Communications Team In An Era Of Earned Media Measurement

Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.