2018 Global Comms Report: Challenges & Trends Download Now

Executive Insights


Why Data and Tech Savvy PR Pros Are in High Demand

From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.

How Do You Manage Unconscious Bias in the Workplace?

Our life experience creates bias in everything we do. This is called “unconscious bias,” which can become very problematic in a diverse workplace.

Setting the Stage for a Sustainable Diversity & Inclusion Strategy

Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.

The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy

Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?

Four Ways To Rethink Your Approach To Earned Media Measurement

As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.

What Vanity Metrics Aren't Telling You About Earned Media

Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.

How To Organize Your Communications Team In An Era Of Earned Media Measurement

Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.

Marketing to Your Advantage: Bringing Innovation to the Forefront

Innovation is not always about creating something new. Sometimes, it’s about ensuring that offerings evolve to meet the changing needs of the audience.

Earned Media Is Part Of The Customer Experience

For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.

What it Takes to Gain C-Suite Support for Corporate Comms

The most important way to begin any conversation with a CEO and other executives is to focus on return-on-investment (ROI) as early as possible.

4 Distribution Tactics to Use to Keep Your Content From Going Nowhere

Successful marketing depends on high-quality content, but you can’t create content without a distribution strategy and expect great results.

3 Content Marketing Lessons That Will Improve Your PR Strategy

Done well, press releases are still valuable, but the rise of practices like content marketing have transformed the brand-audience relationship.

3 Ways to Build a Purpose-Driven Communication Strategy

If your brand offers to make a meaningful difference young consumers will thank you with their loyalty. But, you have to be careful when supporting a cause.

3 Ways to Engage Your Superfans and Create True Brand Advocates

For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.

Celebrate Workplace Diversity, Embrace LGBTQ Employees

As we celebrate Pride Month, it is important to continue a productive dialogue about LGBTQ equality and inclusion all year long.

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