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Executive Insights


Marketing to Your Advantage: Bringing Innovation to the Forefront

Innovation is not always about creating something new. Sometimes, it’s about ensuring that offerings evolve to meet the changing needs of the audience.

Earned Media Is Part Of The Customer Experience

For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.

What it Takes to Gain C-Suite Support for Corporate Comms

The most important way to begin any conversation with a CEO and other executives is to focus on return-on-investment (ROI) as early as possible.

4 Distribution Tactics to Use to Keep Your Content From Going Nowhere

Successful marketing depends on high-quality content, but you can’t create content without a distribution strategy and expect great results.

3 Content Marketing Lessons That Will Improve Your PR Strategy

Done well, press releases are still valuable, but the rise of practices like content marketing have transformed the brand-audience relationship.

3 Ways to Build a Purpose-Driven Communication Strategy

If your brand offers to make a meaningful difference young consumers will thank you with their loyalty. But, you have to be careful when supporting a cause.

3 Ways to Engage Your Superfans and Create True Brand Advocates

For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.

Celebrate Workplace Diversity, Embrace LGBTQ Employees

As we celebrate Pride Month, it is important to continue a productive dialogue about LGBTQ equality and inclusion all year long.

6 Tips to Managing Influencer Relationships Featuring Jay Baer

After you do the hard work of identifying a list of influencers, sending out your pitch and beginning a relationship, how can you ensure it's beneficial?

My Interview with Susan Guillory, President of Egg Marketing

I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s not writing about communications and PR for us, she’s running Egg Marketing, a content marketing firm that provides blog posts, whitepapers, and web copy for small businesses and technology companies.

How the State of the Media is Impacting Your Comms Efforts

Cision surveyed journalists in six countries this year about their perception of the media industry. And we’re amazed at how things have changed.

Welcome to the Comms Cloud, TrendKite And Business Wire

Recent partnership may raise more questions than provide answers.   If you follow the marketing and advertising technology (Madtech) and public relations space, you might have read about […]

The Best Way To Prepare For Artificial Intelligence In Public Relations

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.

The 4-Step Plan to Build a Better Ambassador Program

Simply having an ambassador program is no longer enough differentiation. Brands have to use ambassadors and understand what their customers love in order to deliver content that reinforces those positive feelings.

How Privacy Conscious Brands Can Gain an Edge on the Competition

We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the next day.

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