Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey.
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Like peanut butter and jelly, events and big company announcements should be an automatic pairing.
With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018.
But along with those plans are some obstacles to overcome. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.
It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.
Use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.
Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions.
Everyone who sits at a poker table puts on a poker face. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. By adopting a specific persona, players encourage their competitors to make decisions on the basis of that attitude.
If you ever wanted to keep up with the ever-exciting video and PC games industry, then look no further than this week’s list.
Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.
It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it.
As we get ready to enter 2018, if you want to get results from your content marketing efforts, you want to avoid the following mistakes.
With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.
You may have noticed that a few things have changed around here. Today, we launched the new optimized version of […]
You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]
Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]
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