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You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]

Cision Contributor - December 14, 2017

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand.

Cision Contributor - December 13, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. With this in mind, why not get a piece of that action for your own marketing efforts?

Cision Contributor - December 12, 2017

The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant.

Steven D'Adamo - December 11, 2017

This video takes the viewer on a journey where they’re confronted by five essential video types every marketer should be considering as they compete for attention in a crowded marketplace.

Cision Contributor - December 8, 2017

Amidst all the moves and shake-ups on the nation’s morning TV broadcasts, let’s take a look at the top 10 […]

Cision Media Research - December 8, 2017

Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past. Learn six simple ways to create better PR pitches.

Kayla Matthews - December 7, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Many commonalities between the two departments have emerged, however, communicators must overcome a few lingering gaps before we see a full convergence.

Seth Gilpin - December 6, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.

Seth Gilpin - December 5, 2017

Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason.

Cision Contributor - December 4, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.

Jennifer Tolhurst - December 1, 2017

If you ever wondered who to follow for the latest news in Chicago, then this week’s list is for you. […]

Cision Media Research - December 1, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

Annemaria Nicholson - November 30, 2017

Why should small businesses invest in a media database and earned media overall? Read on to find out.

Kevin Miller - November 28, 2017

In this video, Baer looks at a problem that plagues the industry — earned media attribution.

Tony Hardman - November 27, 2017
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