Media Updates


Using Social Media to Choose the Right School

We share photos, videos, and funny memes on social media every day. But did you know that you can also […]

Bridging the SMM and CRM Gap

In today’s increasing social world, social media management (SMM) encompasses more than single-source authoring or in-depth analytics. At the root […]

Why We Need to Learn More About Social Measurement and ‘Predictive Marketing’

Eileen Bernardo, marketing/communications manager at social analytics firm ViralHeat, recently told us why PR should pay attention to all these digital […]

Social Media and the Olympics

Fans and spectators today can get a much more in-depth and real-time view of the activities even if they are […]

Social Media Marketing Best Practices with Big Data

So how do marketers use this big data? Let’s take a look at the day-to-day details of how a social […]

Super Bold: Coca Cola’s Response to ‘America is Beautiful’ Vitriol

The Super Bowl this year was less of a game and more like one big spectacle. While the Seahawks effectively […]

Foursquare Checks In to the Viralheat Platform

A new integration for the Viralheat platform enables brands to manage their business’s Foursquare listing directly from the social media […]

Online Influencers: How to Identify and Work With Your Biggest Brand Ambassadors

So now that you’ve identified your top influencers, how can you get them involved? How do you turn an influencer […]

Keyword Research Tools: Find An Alternative To Google’s Keyword Tool

SEO and content development strategies have long relied on to keyword research. If you don’t know what readers and customers […]

Retail versus e-tail: Here’s who won the 2013 shopping season

While Walmart and Target still held their own and experienced huge surges around Black Friday and Christmas Eve, the leader […]

Social Connections That Work For The Enterprise

Social business is growing more sophisticated, with social business tools moving beyond simple business-to-consumer product and brand promotion to sophisticated […]

What’s the big deal with big data? Breaking down the year’s buzzword

Big Data is one of the latest phenomenon to hit tech news. It’s no surprise as experts are constantly abuzz […]

Social Media Analytics Company Viralheat Names Jeff Revoy As Its New CEO

Viralheat is announcing that it has a new CEO: Jeff Revoy, whose recent roles include serving as former Chief Marketing […]

10 Must Haves For Your Editorial Calendar

As the marketing and communications manager I am in charge of scheduling content for Viralheat’s blog. I have developed an […]

Google+: Down but not out

Google+ still holds the keys to a bright future despite a rocky start and direct competition with social media powerhouse […]

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.