Join The Sales Lion and Partner of River Pools & Spas Marcus Sheridan as he walks through the benefits of creating helpful content. Sheridan has the perfect case study to showcase the return on educational content: his own business. In 2009, Sheridan’s pool business was hit hard by the recession and he looked to new marketing and business concepts to generate leads and sales. He started a blog, saved his pool business and on the way, made himself an international content marketing icon. In this complimentary one-hour webinar, Sheridan will discuss:
- How content marketing helped his business swim instead of sink
- What consumers expect to find on the Internet
- Why he thinks like a swimming pool consumer instead of a swimming pool installer when creating content
- How educating prospects and customers is a benefit, not a hindrance
You can also view the slides from this webinar.