Most communication professionals are unable to prove the value of their efforts. Can you?
A new framework from the International Association for the Measurement & Evaluation of Communications (AMEC) helps communicators better understand the impact of their campaigns and how they can improve. Watch the free, on-demand webinar with TD Bank’s John Pluhowski, Newmont Mining’s Ricardo Adame, Cision’s Michelle Vangel and Megan O’Donnell. Find out how you can:
- Reach target audiences with a clear and comprehensive strategy
- Achieve KPIs by aligning paid, earned, shared and owned
- Better understand performance by tracking and measuring results
- John Pluhowski, senior vice president and chief communications officer, corporate and public affairs at TD Bank
- Ricardo Adame, group executive, global communications at Newmont Mining
- Megan O'Donnell, vice president of insights at Cision