What is a Press Kit And How Can You Use it For Promotion?

 

The term press kit is used often in the trade show industry, but, with the new digital age what does a press kit entail?  Caterina Lui, senior customer content specialist for Cision PR Newswire’s trade show division discusses a question facing those new to the trade show industry – what’s a press kit?  

In this video, Lui explains what a press kit is, how they are used and discusses the qualities to look for in a successful online press kit service.