How to understand and make press release analytics work for you.
Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, […]
With so much data available, communication professionals may feel overwhelmed. Make better decisions and drive future campaigns by focusing on the right analytics!
Do you data puke? Google’s Adam Singer says many PR pros share analytics and reports that have no meaning. Get Adam’s tips for how to solve data puking…and 10 more of his online PR insights.
Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]
On February 19th, we conducted a webcast titled “Combining Social and Enterprise Data to Increase Insight.” It was one of […]
We are often called upon to incorporate data intelligence with communications. While somewhat intimidating for those who see themselves as […]
Ready for the latest announcement of a Demand Success keynote? It’s Avinash Kaushik. Let’s celebrate with 14 of his quotes for how to achieve success through marketing.
As we start the new year, it is a great time to look at what you’ve done and start thinking […]
Data from black Friday is in and retailers are jumping for joy. Sales on Thanksgiving day grew to make combined […]
In our webcast today – Turbocharging Your Approach to Social Media Analysis – Cathy Buena discussed an approach to analyzing […]
In a recent webcast on small data and the importance of social media (Get Big Data Value From Social Media), […]
On October 16th, we had the opportunity to conduct a webcast with a guest speaker from Ogilvy – SVP Irfan […]
Always wanted quick, robust analytics for your Twitter presence? The platform just introduced Twitter Analytics. Here’s how to read them and some tactical suggestions for how to use them.
Whatever the goal of your social media marketing—awareness, engagement, web traffic, influence or share of voice—you need insightful metrics to […]
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.