Is ‘Media Monitoring’ a Dirty Word?

PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.

What Your Press Release Analytics Are Really Telling You About Your PR

How to understand and make press release analytics work for you.

Behind the Headlines With Ed Chambliss

Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, […]

How to Make Smart Marketing Decisions Based on the Right Analytics

With so much data available, communication professionals may feel overwhelmed. Make better decisions and drive future campaigns by focusing on the right analytics!

The #FutureofPR with Adam Singer: Don’t Data Puke

Do you data puke? Google’s Adam Singer says many PR pros share analytics and reports that have no meaning. Get Adam’s tips for how to solve data puking…and 10 more of his online PR insights.

Measure Your PR With Real Numbers

Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]

The future of social media data analytics

On February 19th, we conducted a webcast titled “Combining Social and Enterprise Data to Increase Insight.” It was one of […]

Make Data Work For You

We are often called upon to incorporate data intelligence with communications. While somewhat intimidating for those who see themselves as […]

Demand Success with a Razor’s Edge

Ready for the latest announcement of a Demand Success keynote? It’s Avinash Kaushik. Let’s celebrate with 14 of his quotes for how to achieve success through marketing.

Kicking off 2014: Your account fitness resolution

As we start the new year, it is a great time to look at what you’ve done and start thinking […]

Holiday buzz analysis: What is on your wish list?

Data from black Friday is in and retailers are jumping for joy. Sales on Thanksgiving day grew to make combined […]

Social media analysis: Ten questions to drive advanced segmentation

In our webcast today – Turbocharging Your Approach to Social Media Analysis – Cathy Buena discussed an approach to analyzing […]

Social media analysis: What are the key skills?

In a recent webcast on small data and the importance of social media (Get Big Data Value From Social Media), […]

Sentiment analysis and customer satisfaction: Advocacy counts!

On October 16th, we had the opportunity to conduct a webcast with a guest speaker from Ogilvy – SVP Irfan […]

The New Twitter Analytics: Cheat Sheet

Always wanted quick, robust analytics for your Twitter presence? The platform just introduced Twitter Analytics. Here’s how to read them and some tactical suggestions for how to use them.

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