BEST PRACTICES

 


5 Basic Tips on How to Podcast
Aug 14, 2019

5 Basic Tips on How to Podcast

Over the past several years podcasting has seen a boom in popularity and it seems like everyone from Joe Rogan to your neighbor have gotten in on the action. 5 tips for standing out among the thousands vying to reach the same audience.

Structuring Comms for Success and More: Our Upcoming Webinars
Jul 16, 2019

Structuring Comms for Success and More: Our Upcoming Webinars

We've got some great webinars coming up— mark your calendars so you don't miss the ones most relevant to you!

Top Pitching Tips Guaranteed to Catch a Journalist’s Attention
Jul 11, 2019

Top Pitching Tips Guaranteed to Catch a Journalist’s Attention

Drastically improve your chances of reaching a journalist- and continuously collaborating with them- by taking the following tactics into consideration.

Do Execs Know What PR is?
Jun 28, 2019

Do Execs Know What PR is?

How can you increase the visibility and perceived value of your comms team in your organization? Here are a few ideas from our CEO, Kevin Akeroyd.

‘PR Rings’ at the 2019 PRSA Travel and Tourism Conference
Jun 27, 2019

‘PR Rings’ at the 2019 PRSA Travel and Tourism Conference

Our team's favorite sessions, keynotes and takeaways from the 2019 PRSA Travel & Tourism conference.

How Your Brand Can Take A Political Stand
Jun 12, 2019

How Your Brand Can Take A Political Stand

In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.

How to Use Psychology to Refresh the Rebrand Experience
May 30, 2019

How to Use Psychology to Refresh the Rebrand Experience

Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.

Influencing Through Earned Media: Top 3 Takeaways
May 22, 2019

Influencing Through Earned Media: Top 3 Takeaways

Our SVP of Corporate Marketing Jen Jones sat down with the VP, Principle Analyst at Forrester, Joanna O’Connell, to discuss how you can gain influence through earned media. Here are the top 3 takeaways from that discussion.

Five Ways Social Media is Changing PR
May 16, 2019

Five Ways Social Media is Changing PR

Did you know that there are over 3.4 billion people active on social media around the world? Social media has impacted nearly every industry but has had a profound influence on the media and public relations professions. On average, consumers spend...

Cision's Adobe Summit Takeaways
Apr 08, 2019

Cision's Adobe Summit Takeaways

The Cision team's takeaways from the 2019 Adobe Summit

Is ‘Media Monitoring’ a Dirty Word?
Apr 03, 2019

Is ‘Media Monitoring’ a Dirty Word?

PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.

How to Turn Your Slow News Day into a Conversation-Starter
Mar 28, 2019

How to Turn Your Slow News Day into a Conversation-Starter

In today’s crowded content landscape, comms pros have to keep their brand relevant.. Here are five ways that can be done effectively.

How to Engage New Media Relationships to Get Them to Cover You
Mar 20, 2019

How to Engage New Media Relationships to Get Them to Cover You

Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.

Email Pitching: 8 Essential Tips for Best Results
Feb 04, 2019

Email Pitching: 8 Essential Tips for Best Results

As a company that specializes in influencer outreach, here is what we feel are the eight most important tips for anyone managing email pitching via Cision.

Predictive PR: How Artificial Intelligence Changes Public Relations
Dec 19, 2018

Predictive PR: How Artificial Intelligence Changes Public Relations

When discussing the impact of AI, public relations has been greatly affected by recent developments in technology. Learn how it can improve PR.

The Top 5 Posts on Cision in November
Nov 30, 2018

The Top 5 Posts on Cision in November

Check out all the top Cision posts for the month of November 2018.

Stop Being Afraid to Tell Your Clients the Truth
Nov 06, 2018

Stop Being Afraid to Tell Your Clients the Truth

Are you afraid of telling your clients the hard truth? It's time for agencies to stop being afraid of their clients and to start opening up. Learn how.

How Do You Manage Unconscious Bias in the Workplace?
Oct 01, 2018

How Do You Manage Unconscious Bias in the Workplace?

Our life experience creates bias in everything we do. This is called “unconscious bias,” which can become very problematic in a diverse workplace.

The Top 5 Posts on Cision in September
Sep 28, 2018

The Top 5 Posts on Cision in September

What did Cision.com readers tune into during the month of September? Check out the top five blog posts.

Are You a Modern Communicator?
Aug 21, 2018

Are You a Modern Communicator?

What does it mean to be a modern communicator? Take this short quiz and discover whether you're top of your class or stuck in the communications stone age!