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Drastically improve your chances of reaching a journalist- and continuously collaborating with them- by taking the following tactics into consideration.
How can you increase the visibility and perceived value of your comms team in your organization? Here are a few ideas from our CEO, Kevin Akeroyd.
Our team's favorite sessions, keynotes and takeaways from the 2019 PRSA Travel & Tourism conference.
In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.
Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.
Our SVP of Corporate Marketing Jen Jones sat down with the VP, Principle Analyst at Forrester, Joanna O’Connell, to discuss how you can gain influence through earned media. Here are the top 3 takeaways from that discussion.
Did you know that there are over 3.4 billion people active on social media around the world? Social media has impacted nearly every industry but has had a profound influence on the media and public relations professions. On average, consumers spend...
The Cision team's takeaways from the 2019 Adobe Summit
PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.
In today’s crowded content landscape, comms pros have to keep their brand relevant.. Here are five ways that can be done effectively.
Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.
As a company that specializes in influencer outreach, here is what we feel are the eight most important tips for anyone managing email pitching via Cision.
When discussing the impact of AI, public relations has been greatly affected by recent developments in technology. Learn how it can improve PR.
Check out all the top Cision posts for the month of November 2018.
Are you afraid of telling your clients the hard truth? It's time for agencies to stop being afraid of their clients and to start opening up. Learn how.
Our life experience creates bias in everything we do. This is called “unconscious bias,” which can become very problematic in a diverse workplace.
What did Cision.com readers tune into during the month of September? Check out the top five blog posts.
What does it mean to be a modern communicator? Take this short quiz and discover whether you're top of your class or stuck in the communications stone age!
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