CONTENT MARKETING

 


11 Tips to Improve Your Copy’s Readability
Feb 09, 2015

11 Tips to Improve Your Copy’s Readability

If you’re like me you probably write posts or press releases, and then proofread them and wonder what in the […]

Viralheat Named a “Top-Rated” Enterprise Social Media Management Platform
Jan 29, 2015

Viralheat Named a “Top-Rated” Enterprise Social Media Management Platform

We are excited to announce that Viralheat is named as a “Top Rated” Enterprise Social Media Management platform by TrustRadius. […]

5 Things You’re Doing Wrong With Press Releases
Jan 20, 2015

5 Things You’re Doing Wrong With Press Releases

You write press releases to get attention for your company, and yet they don’t send any traffic to your site. […]

4 Types of YouTube Videos PR & Marketing Pros Should Make
Jan 19, 2015

4 Types of YouTube Videos PR & Marketing Pros Should Make

Digital video is popular, inescapable and here to stay. One-third of all online activity is spent watching video and the […]

Don’t Sell Your Secret Sauce – Give It Away for Free
Jan 16, 2015

Don’t Sell Your Secret Sauce – Give It Away for Free

When I speak to marketers about bolstering their social media marketing efforts with a solid approach to producing high quality […]

5 Ways to Co-Opt a PR Story
Jan 12, 2015

5 Ways to Co-Opt a PR Story

People do not buy goods and services. They buy relations, stories and magic. – Seth Godin As a PR pro, […]

Guitar Center Q&A: Riffs About Targeted Content and Media Relations
Jan 12, 2015

Guitar Center Q&A: Riffs About Targeted Content and Media Relations

When Christopher Ian Bennett became Guitar Center’s VP of Communications and Corporate Affairs in 2013, he immediately identified challenges the […]

Social Media: When Sorry Seems to be the Only Word
Jan 08, 2015

Social Media: When Sorry Seems to be the Only Word

Like many organizations, you’re probably watching the social web like a hawk, ready to dive into action the moment somebody […]

What PR Pros Can Learn from The Hunger Games
Jan 06, 2015

What PR Pros Can Learn from The Hunger Games

The third installment of the Hunger Games trilogy, Mockingjay Part 1, came out just before Thanksgiving, and the pop-culture phenomenon […]

6 Resolutions to Ensure PR Success in 2015
Dec 31, 2014

6 Resolutions to Ensure PR Success in 2015

I’m big on making resolutions at the start of a new year. They’re great for putting my focus on what’s […]

Narrow Your PR Focus in 2015
Dec 30, 2014

Narrow Your PR Focus in 2015

With the number of tools and technologies available, you may already be wondering how you’ll survive 2015. How can your […]

Seducing Search Engines: How to Optimize Headlines and Snippets
Dec 22, 2014

Seducing Search Engines: How to Optimize Headlines and Snippets

As search engines change, so too must content marketers. Thankfully, they don’t have to navigate the ever-changing search landscape by […]

4 Steps for PR Pros to Get Started With Sponsored Articles
Dec 19, 2014

4 Steps for PR Pros to Get Started With Sponsored Articles

This is a guest post by Ashley Sherman of DigitalRelevance, which specializes in content promotion and distribution. As a PR […]

10 Must-Have WordPress Plugins
Dec 17, 2014

10 Must-Have WordPress Plugins

WordPress remains a top content marketing platform for many companies. Last year, WordPress revealed that there is now a WordPress […]

How to Tell Your Story Through Public Relations
Dec 17, 2014

How to Tell Your Story Through Public Relations

A successful marketing or public relations campaign should center around a story. Whether you’re telling the story of the launch […]

Are PR Pros Embracing Visual Media?
Dec 09, 2014

Are PR Pros Embracing Visual Media?

Did you know press releases perform better when accompanied by rich media, that is, visuals, infographics, SlideShares and videos? Some […]

5 Ways to Improve Your PR Strategy in 2015
Dec 08, 2014

5 Ways to Improve Your PR Strategy in 2015

“Study the past if you would define the future.” ― Confucius 2015 is fast approaching and a glut of content […]

The Top 50 Content Marketers to Follow on Twitter
Dec 08, 2014

The Top 50 Content Marketers to Follow on Twitter

If content is king, what does that make content marketing experts? A great, must-follow resource on Twitter! In 2015, content […]

Viral Content: Q&A With Creator of Muppets Rapping ‘Hip Hop Hooray’
Dec 05, 2014

Viral Content: Q&A With Creator of Muppets Rapping ‘Hip Hop Hooray’

Adam Schleichkorn is no stranger to viral success. The 33-year-old Long Island resident’s most recent hit features Kermit the Frog […]

Does Brand Journalism Suffer from Integrity Issues?
Dec 02, 2014

Does Brand Journalism Suffer from Integrity Issues?

Branded content has a problem these days. While AdAge calls brand journalism a modern imperative, it may becoming the next […]