insights


Facebook Page Insights: 8 Dos and Don’ts for Measuring Your Facebook Presence

Ah, Facebook! If you had some expertise using Facebook last week, odds are you are an amateur this week. With all the constant changes, how can you know if you’re doing a good job. The key to solving the puzzle is Facebook Insights.

Finding the Holy Grail: Insights from social media analytics

Insight:  noun ˈin-ˌsīt The power or act of seeing into a situation. The act or result of apprehending the inner nature […]

Turbo charge your approach to social media analysis

What are real insights? Let’s answer that question by answering what they aren’t. Real insights aren’t brand-level trendlines, or general […]

Social signals help marketers unlock value of big (and small) data

The idea of big data is appealing – want to uncover hidden patterns about customer behavior, predict the next fashion […]

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