media measurement

Your Earned Media Measurement Strategy Checklist

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.

Why We Need a New Way to Measure Earned Media

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.

The changing fundamentals of PR measurement: 2011 AMEC European Summit on Measurement

We’ve covered the impact of social media on the media and public relations industries many times on this blog. As […]