media measurement

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.

Susan Guillory - November 14, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.

Susan Guillory - October 30, 2017

We’ve covered the impact of social media on the media and public relations industries many times on this blog. As […]

Heidi Sullivan - May 18, 2011