PRESS RELEASE

 


How to Stay on Top of Google Results & in the Minds of the Media
May 09, 2019

How to Stay on Top of Google Results & in the Minds of the Media

How you can stay on top of not only Google search results, but also top-of-mind in the media.

5 Ways to Reimagine the Press Release
Mar 15, 2019

5 Ways to Reimagine the Press Release

Get inspiration for ways you can improve and invigorate your press releases.

When is the Best Time to Send a Press Release?
Jan 09, 2019

When is the Best Time to Send a Press Release?

What time of day is best when it comes to sending a press release? Read on to find out.

When Not to Send a Press Release
Dec 18, 2018

When Not to Send a Press Release

If your goals don’t align with press release distribution, you shouldn’t do it. Consider the following to help you decide.

Holiday-Themed Content You Can Reuse Through the Year
Dec 11, 2018

Holiday-Themed Content You Can Reuse Through the Year

Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.

Wire Hacks: 6 Tactics for Crafting Effective News Releases
Nov 12, 2018

Wire Hacks: 6 Tactics for Crafting Effective News Releases

Next time you’re crafting a press release, take advantage of some of these not-so-secret “hacks” to get the most out of your content.

5 Rules for Publishing High-Quality Press Releases
Oct 31, 2018

5 Rules for Publishing High-Quality Press Releases

Producing high-quality content is difficult. Follow these five rules and produce high-quality press releases that don’t get lost.

How to Improve Your Press Release for Disability Inclusion
Sep 21, 2018

How to Improve Your Press Release for Disability Inclusion

Broaden your reach by sending out accessible press releases for people with disabilities — it’s a practice that every company should learn.

The Press Release: Dead or Vital for Comms?
Aug 28, 2018

The Press Release: Dead or Vital for Comms?

The press release continues to be a vitally important part of the PR pitching process. In the 2019 Cision State of the Media survey, 71% of journalists said news and press releases were the top type of content they wanted to receive from brands and...

3 Press Release Templates to Power PR & Content Marketing
Jun 04, 2018

3 Press Release Templates to Power PR & Content Marketing

To help PR pros and content marketers craft better releases , we’ve designed three press release templates for news and content promotion.

The Nine Qualities of a Great PR Pro
May 25, 2018

The Nine Qualities of a Great PR Pro

Not all PR Pros are created equal.

Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few specific qualities that the average pro doesn’t. They know what stories to pitch, their press...

What Journalists Look for in a Good Press Release
May 23, 2018

What Journalists Look for in a Good Press Release

To produce a strong press release that gets the attention of journalists, comms pros need to understand the important parts of a useful press release.

5 Ways to Refresh Your News Release Strategy
Apr 02, 2018

5 Ways to Refresh Your News Release Strategy

Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements.

How to Use Google to Write the Best Headline for your Press Release
Mar 20, 2018

How to Use Google to Write the Best Headline for your Press Release

Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]

7 Examples of Successful Press Release Boilerplates
Dec 01, 2017

7 Examples of Successful Press Release Boilerplates

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company...

Five Easy SEO Tricks to Improve Your Next Press Release
Nov 16, 2017

Five Easy SEO Tricks to Improve Your Next Press Release

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press...

10 Knock-Their-Socks-Off Press Release Headline Writing Tips
Aug 28, 2017

10 Knock-Their-Socks-Off Press Release Headline Writing Tips

When it comes to getting more people to read your press release, nothing does the job better than a well-written headline.

Your Press Release is Your Story
May 24, 2017

Your Press Release is Your Story

A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:

(OLD)Your Press Release is Your Story
May 24, 2017

(OLD)Your Press Release is Your Story

Learn how to tell a story with a compelling press release by following 5 easy steps.

What Your Press Release Analytics Are Really Telling You About Your PR
May 15, 2017

What Your Press Release Analytics Are Really Telling You About Your PR

How to understand and make press release analytics work for you.