Not all PR Pros are created equal.
Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few specific qualities that the average pro doesn’t. They know what stories to pitch, their press releases are top notch and they have media connections to spare.
Read on to learn about some of the characteristics that can make the difference between a PR rep and a PR pro.
Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements.
Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]
Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.