press release


How to Stay on Top of Google Results & in the Minds of the Media

How you can stay on top of not only Google search results, but also top-of-mind in the media.

5 Ways to Reimagine the Press Release

Get inspiration for ways you can improve and invigorate your press releases.

When is the Best Time to Send a Press Release?

What time of day is best when it comes to sending a press release? Read on to find out.

When Not to Send a Press Release

If your goals don’t align with press release distribution, you shouldn’t do it. Consider the following to help you decide.

Holiday-Themed Content You Can Reuse Through the Year

Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.

Wire Hacks: 6 Tactics for Crafting Effective News Releases

Next time you’re crafting a press release, take advantage of some of these not-so-secret “hacks” to get the most out of your content.

5 Rules for Publishing High-Quality Press Releases

Producing high-quality content is difficult. Follow these five rules and produce high-quality press releases that don’t get lost.

How to Improve Your Press Release for Disability Inclusion

Broaden your reach by sending out accessible press releases for people with disabilities — it’s a practice that every company should learn.

The Press Release: Dead or Vital for Comms?

The press release continues to be a vitally important part of the PR pitching process. In the 2019 Cision State of the Media survey, 71% of journalists said news and press releases were the top type of content they wanted to receive from brands and...

3 Press Release Templates to Power PR & Content Marketing

To help PR pros and content marketers craft better releases , we’ve designed three press release templates for news and content promotion.

The Nine Qualities of a Great PR Pro

Not all PR Pros are created equal.

Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few specific qualities that the average pro doesn’t. They know what stories to pitch, their press...

What Journalists Look for in a Good Press Release

To produce a strong press release that gets the attention of journalists, comms pros need to understand the important parts of a useful press release.

5 Ways to Refresh Your News Release Strategy

Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements.

How to Use Google to Write the Best Headline for your Press Release

Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]

7 Examples of Successful Press Release Boilerplates

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company...

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