press release

How to Stay on Top of Google Results & in the Minds of the Media

How you can stay on top of not only Google search results, but also top-of-mind in the media.

5 Ways to Reimagine the Press Release

Get inspiration for ways you can improve and invigorate your press releases.

When is the Best Time to Send a Press Release?

What time of day is best when it comes to sending a press release? Read on to find out.

When Not to Send a Press Release

If your goals don’t align with press release distribution, you shouldn’t do it. Consider the following to help you decide.

Holiday-Themed Content You Can Reuse Through the Year

Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.

Wire Hacks: 6 Tactics for Crafting Effective News Releases

Next time you’re crafting a press release, take advantage of some of these not-so-secret “hacks” to get the most out of your content.

5 Rules for Publishing High-Quality Press Releases

Producing high-quality content is difficult. Follow these five rules and produce high-quality press releases that don’t get lost.

How to Improve Your Press Release for Disability Inclusion

Broaden your reach by sending out accessible press releases for people with disabilities — it’s a practice that every company should learn.

The Press Release: Dead or Vital for Comms?

The press release continues to be a vitally important part of the PR pitching process. In the 2019 Cision State of the Media survey, 71% of journalists said news and press releases were the top type of content they wanted to receive from brands and PR professionals.

3 Press Release Templates to Power PR & Content Marketing

To help PR pros and content marketers craft better releases , we’ve designed three press release templates for news and content promotion.

The Nine Qualities of a Great PR Pro

Not all PR Pros are created equal.

Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few specific qualities that the average pro doesn’t. They know what stories to pitch, their press releases are top notch and they have media connections to spare.

Read on to learn about some of the characteristics that can make the difference between a PR rep and a PR pro.

What Journalists Look for in a Good Press Release

To produce a strong press release that gets the attention of journalists, comms pros need to understand the important parts of a useful press release.

5 Ways to Refresh Your News Release Strategy

Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements.

How to Use Google to Write the Best Headline for your Press Release

Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]

7 Examples of Successful Press Release Boilerplates

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.

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