social media campaigns

How to Integrate Social Into Media Relations Campaigns

There are variables that companies can control to sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates with both them and their audiences.

How much does it cost to engage in social media?

Starting a social media campaign for peanuts in tough times I really liked this column from B.L. Ochman on BusinessWeek.com […]