May 17, 2011
/ by Laurie Mahoney
In the last 50 years, the shape and dynamic of the “typical” family has shifted dramatically. Long gone are the days of every Dad going to work while Mommy stays home and cares for the children and the demands that go along with it. As represented in shows like “Modern Family” and “Parenthood”, every family is unique and families have been drawing up a blueprint that works best for their circumstances.
No matter who is at home with the kids, it doesn’t leave a lot of time for creativity.
In order to have a lucrative blog, you must constantly come up with new ideas to keep your content fresh and have the discipline to write consistently. It is hard enough to do this without juggling the demands of raising children at the same time, but I’m here to tell you about a few who are able to pull off both successfully.
While Father’s Day is still a month away, we’d like to take the time to honor some of our Top Bloggers who are also Dads. So, we pulled a list of the Top 50 Daddy Bloggers from Cision’s media database and ranked them by Klout Score:
Adam Cohen, C.C. Chapman & Josh Becker were kind enough to sit down with me to answer some Q&A on what makes them successful and why they got started in the first place. The first set of Q&A is from C.C. Chapman. C.C. is a long time blogger, media producer and author of the book “Content Rules”.
Q. When did you start blogging?
A: July 2, 2002 I wrote my first ever true blog post on CC-Chapman.com and I haven’t looked back. I started DigitalDads.com in March of 2009.
Q: What was the reason you started blogging? Are you a stay-at home dad or a working dad?
A: I’ve been someone that always kept a journal and I’ve always loved technology. I had just read an article about this new platform called Blogger and a friend of mine had started blogging so it seemed like a logical thing for me to try. I started writing specifically about being a Dad as well because I felt that the voice of father was being left out of many conversations and I wanted to make sure we were out there. Instead of just focusing on the typical parenting advice angle I wanted to focus on all aspects of being a man and a dad.
Q: In your opinion, how has your space (Dad Blogs) changed since your began?
A: A lot more people have jumped in thinking they were going to magically get fame and fortune without having to work hard at it. Having been in the online space my whole career I watched as this happened and I tried to always tell people it would not work that way.
I think they are now starting to realize that I (and others) was right.
Q: How has your blog evolved since its creation?
A: Digital Dads started out with just me and a couple of other potential writers. Now it is much more formal with an Editor in Chief and a solid stable of writers each writing their own weekly content. We have an editorial calendar and new content every day of the week. It certainly didn’t start out that way.
Q: Any tips for new bloggers trying to get started?
A: Don’t expect to find a pot of gold as soon as you start writing. It takes a long time (or a lot of luck) to build an audience and a community. Keep creating great content and people will find you, but it is going to happen over a long period of time and you have to be dedicated to make it work.
Q: How do you feel about pitches from PR Pros? Do you accept them?
A: Chapman: I ran my own marketing agency and have worked for others so I’ve done plenty of outreach and pitching before so I’m completely open to it. In fact I welcome pitches. I just wish most of them were done better.
Q: What was the best pitch you ever received?
A: The best ones are short and to the point and not full of PR buzzwords. The ones I get from SHIFT and Edelman are consistently done right.
Q: Is there a really bad pitch that stands out?
A: Every day I get horrible pitches. Most of them come in the form of a form letter that was written targeting women writers so those end up in the trash. The most recent two horrible ones ended up on a blog post that you can read at http://www.IamNOTaMom.com
Q: What do you wish every PR Pro knew about your blog?
A: I wish they knew that our tag line is “where a Dad can be a Guy” and we’ve also been called “the man cave of the internet” and yet we never get pitched on anything non-parenting related. We write about style, entertainment, food, sex and any other topics that the typical male reader or viewer would be into.
We have a staff of photographers, videographers and writers that would love to come to your events and cover them either on the site or on Digital Dads TV which is a weekly online show that we are always looking for guests for as well.
Keep an eye out on Cision Blog for Laurie’s follow-up posts with Q&A from Josh Becker and Adam Cohen.
This post is part of the Future of Earned Media series.
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