Mar 03, 2016 / by Camille Sheehan

Get a sneak peek at the findings from our 2021 State of the Media Report.

Last week, we released the State of the Media 2016 Report, which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage.

The infographic, inspired by the results, shows some of the highlights of the report, including the top trends in journalism, a look at how reporters use social and what skills communicators need to improve.

Update your communication strategy with key findings, including:

  • Social media has become an even greater source for content creation and curation thanks to new social tools for journalists
  • More than half of journalists use social to source stories
  • Two-thirds of journalists rate press releases as one of the most important PR resources

The infographic also includes a timeline of 2015’s major media events that have shaped the industry, including:

  • Buzzfeed, BBC and other outlets beginning to publish through Facebook
  • Periscope launching to join the ranks of Meerkat and Stream
  • The Associated Press forming a “Branded Content” department.

For a taste of what’s in the report, check out our infographic below or download the 2016 version for free now!

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About Camille Sheehan

Camille Sheehan is a PR associate for Cision, where she has worked since 2014. While attending the University of Maryland, she worked as a public affairs intern at the Office of the U.S. Trade Representative in Washington, D.C. With a background in communication and public relations, she loves keeping up to date with the latest trends and breaking global news. In her free time, you can find Camille listening to country music, eating tacos, sampling Irish whiskeys or snapping photos outdoors on her DSLR. Find her on Twitter @CSheehanPR.