Jan 23, 2019 / in TrendKiteCision / by Erik Huddleston

TrendKite Joins Forces with Cision

It’s been an incredible year for TrendKite.

This time last year, we were announcing a new round of funding to invest in the future of our business. Since then, we’ve acquired Union Metrics and Insightpool. We’ve developed an industry-leading product strategy to create the industry’s first digital PR platform. We were named a top place to work in Austin by both the American Statesman and Built In Austin. We now employ 230 people in offices across five cities (and two continents!). Our customer base and revenues have grown quickly over that time, and we’re setting new sales records every month.

Today marks the next step for TrendKite. I am extremely excited to announce that TrendKite is being acquired by Cision®, the leading global provider of earned media software and services to public relations and marketing communications professionals.

TrendKite and Cision will work together to achieve our shared vision of the future of earned media and communications, including through:

Sophisticated measurement with an approachable user experience.

At TrendKite, we’re extremely proud of the usability of our platform, which provides comprehensive earned media measurement and boardroom-ready reporting. Cision Impact provides true campaign attribution to help comms professionals demonstrate how earned media translates into revenue. Combining these will deliver the most sophisticated campaign measurement available, with an industry-leading user experience for communications professionals.

Comprehensive media monitoring & analysis.

Cision’s comprehensive media monitoring taps into millions of sources across online, print, broadcast, and social media. When coupled with our innovative AI capabilities, communicators can quickly get the insights they need to optimize campaign programs and enhance performance.

Improved earned media targeting through the Cision Influencer Graph

TrendKite Influencer Management enables brands to identify and engage with relevant influencers. The Cision Influencer Graph understands the connections between an influencer, the content they create, and the audiences they reach. Together, this provides a complete influencer relationship management platform for comms and marketing teams.

So, what’s next?

We believe this acquisition is an opportunity to provide our customers with a more comprehensive offering. And if you are one of our customers, please rest assured this won’t cause any changes or disruption to the quality of customer service you are accustomed to, and it won’t change your current access to the TrendKite platform. Please let us know if you’d like to talk more.

We’re also incredibly excited about the impact this will have on the Austin tech scene, and we’re looking forward to contributing even more to the Austin tech ecosystem as we grow.

I want to personally thank each and every one of you for putting your trust in us over the last five years, and we look forward to many more years working with you.

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About Erik Huddleston

As President of Cision, Erik Huddleston is responsible for driving revenue growth and delivering a GTM strategy, as he oversees North American sales, global marketing, product and development, and account management. Previously CEO of TrendKite, Huddleston strives to infuse the TrendKite team's dynamic, fast-paced strategy with the legacy and depth of Cision, building on both teams' dedication to a customer-first approach. Huddleston studied at the University of Texas at Austin in the Plan II Honors Program.