Here’s a round-up of PR news over the past week, including Cision’s latest white paper, an invite to our next webinar, the Suzy Spirit Award nominees and new wins for ModusBPCM, Munch, Centropy PR and Frank.
Webinar: Using creativity to prove the value of PR
Cision’s latest webinar will explore how PRs can demonstrate creativity which stands out, Kev O’Sullivan, executive creative director at FleishmanHillardFishburn, will discuss creativity in communications and its importance when looking to build campaigns which resonate.
O’Sullivan will detail how communicators, using their creative flair, can reach audiences and drive awareness in a way other marketing disciplines can only dream of. He will also discuss the perceived ‘confidence issue’ that many comms professionals face which stifles the creativity which enables stories to resonate.
Smart Engagement: an Earned Media Management strategy
Getting the attention of journalists and influencers is the most critical skill in a communicator’s arsenal. It’s all very well having a great campaign idea, but if you are unable to sell it, then your campaign won’t receive the coverage it deserves.
Thankfully, new distribution technology and techniques allows PRs to move beyond basic “spray and pray” press releases sent to thousands of journalists.
The latest white paper in Cision’s Earned Media Management series – Smart Engagement: an Earned Media Management strategy – will examine the importance of harnessing new technology and techniques to maximise the chance of getting a journalist’s attention.
Donna Bowater, associate at Marchmont Communications and former journalist, reveals the six incorrect perceptions PRs and journalists have about each other.
PR case study
Powerscourt has appointed Andy Smith as director, heading up the agency’s banks offering. Smith joins after a decade working at Santander, where he oversaw all of the bank’s external media communications and financial calendar work for the UK.
Black Sun has hired Patrick Pearson as director of communications planning. A corporate comms leader with over 20 years of in-house experience, Pearson will work alongside Black Sun’s client partners to provide an integrated approach to client service.
Fox’s Biscuits has selected Spider to handle its consumer and trade PR and social media campaigns. The appointment marks the first time in several years that the company has retained a sole agency to handle the brief.
Manchester events space The Loft has appointed Frank to handle its communications. The agency’s Manchester office (Manc Frank) will focus on driving brand awareness among businesses, brands, influencers and key stakeholders in the region.
Organic baby food brand Piccolo has appointed Munch on a PR retainer. The boutique agency will expand brand awareness among new families and carers through retainer press office and campaign work throughout 2019.
Zero Trust Privilege cyber security firm Centrify has appointed Centropy PR as its UK agency of record. Centropy will provide a range of integrated campaign services, including g strategic messaging, media insights and digital consultancy, while also driving Centrify’s executive thought leadership in the UK.
Blockchain-based recruitment platform Nodal Labs has hired M&C Saatchi Public Relations as its retained UK agency to provide support across media relations, events, social and community management and content development.
Global skincare brand Cetaphil Skincare has appointed lifestyle specialist Richmond & Towers to handle its UK PR and social media. The agency is tasked with increasing brand awareness among 16-34 year-olds.
Big Cat has announced two new client wins. The marcomms agency has been appointed by restaurant and pub group Mitchells & Butlers to lead the social media content strategy for its Ember Inns brand. Raphael Hospitality has also appointed the agency to deliver a launch campaign, including brand conception, for a new dining offering in Leicester.
6point6 Group, the tech consultancy, has tasked The PHA Group with raising awareness of its consultancy and Cloud Gateway’s service offerings. The agency will also establish the company’s experts as thought leaders in their respective spheres.
Shooting Star has recorded three new client wins. The agency will provide PR support to national governing body Snowsport England, British superbike team Quattro Plant JG Speedfit Kawaski and Browns Pie Shop.
St Albans-based boutique PR agency Loudbird PR has announced two clients wins. Food and music festival Pub in the Park has appointed the agency to handle the festival’s local launch, with St Albans one of four new locations for this years event. Loudbird PR will also handle PR for the UK’s Strongest Man competition, which will be held in St Albans in late July.
New Birmingham-based content agency Tribera has launched. The agency will specialise across the retail, leisure, sport and charity sectors, handling a range of content activity, including PR briefs.
The Tribera leadership team (l-r): managing partner André Picart, managing partner Michelle Ivins and managing director Francesca Nolan
4media group has merged 4mediarelations into the wider group to complete its transition into a fully integrated marcomms company and unify its global offering. The agency has also promoted Ian Jenkins to group head of strategy, insight and intelligence.
The shortlist for the 2019 Suzy Spirit Award has been revealed. FleishmanHillard Fishburn’s Kev O’Sullivan, CIPR vice president Sarah Hall, Prudential’s Addy Frederick, NEP UK’s Kayte Burns and Vardags’ Billie Dee Gianfrancesco have all been nominated for the prize.
Part of the PRmoment Awards, the Suzy Spirit Award was launched in honour of the late Suzy Ferguson and seeks to recognise individuals of exceptional character who set a shining example through mentoring and championing others, inside and outside of work, and who others perceive to be inspirational.
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