January 08, 2020
Comms Best Practices,
/ by Sarah Parker
With everyone back at their desks after the holidays, we're asking ourselves one big question: What does the new year- and the new decade- hold for PR?
As we sat down to think about what the new year holds for comms, we considered the theme of “everything fatigue” – in 2019, we read about influencer fatigue, politics fatigue, social media fatigue, content fatigue, and probably a dozen more kinds of fatigue. Plus, we’re drowning in data, the press release may or may not be dead, and trust in the media is still low.
But that feels like an unnecessarily negative way to frame what’s going on in communications right now. We’re in the midst of a communications transformation! And yes, transformation is hard, but the effort is worth it, as earned media is becoming more strategic, more measurable, and more essential than ever before. For those of us who work in comms, PR and marketing, we’re in the middle of something truly special.
So what’s driving this comms transformation? Here are a few trends we see becoming more important as we move into 2020.
Our PR predictions include:
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