CHICAGO, IL, February 14, 2005 -- Bacon’s Information, Inc., today announced that it has provided notice to Vocus Inc, of Lanham, MD that it will not renew its media information reseller licensing arrangement once the current agreement ends.
“Our arrangement has been positive and mutually beneficial to both companies,” says Joe Bernardo, President and Chief Operating Officer for Bacons. “By providing Vocus with our data, Bacon’s has reached a wider audience for its media information while Vocus has been able to extend its product offerings to those clients that require the best media information available in the marketplace today. ”
According to Bernardo, “The decision is purely strategic and helps accomplish our goal to make our information available exclusively to Bacon’s clients.” “Furthermore, we believe it’s important to manage how our information is provided, so that it is not commingled or confused with other data sources.”
Bacon’s is a subsidiary of Observer AB, the world’s leading media intelligence firm. Bacon’s captures information about news outlets and media contacts in the U.S. and Canada and from more than 200 other countries. It places the data in MediaSource , its online media management system. MediaSource allows public relations and marketing professionals to efficiently execute all aspects of the PR function, from media contact management and distribution of press materials, to the monitoring and evaluation of public relations campaigns.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.