Cision Expands Editorial Calendars; Enhancements Deliver More Insights
CHICAGO, IL, September 13, 2007 Cision, a leading provider of media research, distribution, monitoring and evaluation services, augmented its media research services to include expanded editorial calendar opportunities for 2008. The broadened service features over 5,500 media calendars and 250,000 individual editorial opportunities, covering hundreds of industries. Cision’s 2008 Editorial Calendars showcase opportunities for PR professionals to pitch stories, or place advertisements with print and online outlets they might otherwise have overlooked.
Cision’s 2008 Editorial Calendars are being compiled earlier than ever this year to help clients prepare and align media plans well in advance of the new calendar year with access to hundreds of thousands of editorial calendars that can be searched by topic, keyword, date range, or editorial lead-time.
When compared to traditional research tools, Cision’s Editorial Calendars provide faster and more economical results by capturing and delivering content from a broader range of print, broadcast and online outlets in a scalable format to suit the requirements of its clients.
“With an abiding commitment to meeting our clients’ needs, Cision provides the industry’s most comprehensive database of editorial opportunities,” said Ruth McFarland, Senior Vice President and Publisher for Cision. “Our all-inclusive editorial calendars help media relations experts secure more media placements and generate better targeted press coverage.”
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.