CHICAGO, IL, October 22, 2007 Cision U.S. Inc.(www.us.cision.com), today announced the launch of CisionPoint, a new integrated software platform that delivers all of the company’s media research, distribution, monitoring and evaluation services in a single, feature-rich application. The capabilities of Cision’s media management tools and award-winning media analysis services underscore the performance of the new integrated platform.
Designed and built to improve the efficiency, increase productivity and flexibility of communication processes, CisionPoint offers a wide variety of customizable options including access to its media databases, distribution channels, global monitoring content feeds and media analysis services all within a full range of basic-to-advanced software features. The offering delivers a unified communication dashboard that allows people, teams and organizations to manage the communication cycle on an operational, tactical and strategic level.
Steve Newman, CEO of Cision North America states, “CisionPoint is the largest project undertaken in our 75 year partnership with the PR industry. CisionPoint began three years ago with a series of client focus groups to develop the most sophisticated, yet usable media solution in the market. The feedback we have received to date from our client beta testing suggests we have exceeded our expectations.”
Designed for customization, localization and international delivery, CisionPoint contains all of the core capabilities of its existing MediaSource applications that users rely on today, with significant product enhancements including:
“CisionPoint allows me to have a hands-on approach to monitoring both print and broadcast in one easy-to-use application. I’ve found the site easy to navigate and the information is up-to-date and readily available; a must have for any business,” said Kimberly Hastings, Westcor/Macerich.
“CisionPoint sets a new standard in the marketplace by integrating a complete media management solution, best-of-breed software functionality and the industry’s finest media database and media content. With one point of contact, one account and one seamlessly integrated system, communication executives are now able to manage campaigns with greater flexibility and efficiencies,” stated Joe Bernardo, President of Cision North America.
For more information on CisionPoint, click onto us.cision.com/cisionpoint.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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