Technology and Analytics leader broadens team to lead transformation of communications and earned media industries
CHICAGO, Nov. 30, 2016 /PRNewswire/ -- Cision, a leading media communication technology and analytics company, today announced additions to its executive staff who will fill the roles of Chief Marketing Officer, Chief Data and Research Officer, Senior Vice President of Global Partnerships and Senior Vice President of Services Strategy and Operations. The decision to bring on the incoming executives strategically aligns with the company's commitment to leading a data and technology revolution in the earned media and marketing communications industry.
The new executive hires hail from notable companies such as Oracle Marketing Cloud, Marketo, PwC, Webex/Cisco, and collectively share a range of experience in product marketing, go-to-market strategy, enterprise sales in the ad-tech and digital marketing industries, business development, and industry and management consulting. These C-Suite and SVP appointments fall on the heels of the October launch of the Cision Communication CloudTM, the first integrated platform of its kind in the communications industry to bring the power of the cloud to earned media and incorporate many of Cision's award-winning technologies into one comprehensive platform.
"We're very excited to bring on this team of individuals who have a remarkable amount of experience in an array of industries including tech, communications, marketing, analytics, professional services and more," said Kevin Akeroyd, CEO of Cision. "They have firsthand experience in transforming industries using data and tech, including paid and owned media -- now, we're ready to do it again for earned media at Cision."
New hires include:
The appointment of the new executive staff also follows Cision's August CEO announcement welcoming Kevin Akeroyd, former GM of Oracle Marketing Cloud, and the acquisition of PR Newswire, which was completed in June of this year.
About Cision:Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.
Contact: Stacey MillerDirector, CommunicationsCision firstname.lastname@example.org
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SOURCE Cision Ltd.
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