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Contributor

Russ Somers

About Russ Somers

Instagram API Changes: What’s the Real Story?
Apr 10, 2018

Instagram API Changes: What’s the Real Story?

If you work in communications or social media, you've probably heard about the changes to the Instagram API...there's been a lot going on...

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TrendKite Nears $50 Million in Funding to Make Earned Media Actionable
Dec 29, 2017

TrendKite Nears $50 Million in Funding to Make Earned Media Actionable

TrendKite has closed an additional round of funding led by Harmony Partners, bringing the total to over $46M to invest in accelerating product innovation of our PR software platform.

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3 Lessons from PR Daily World: Relevance, Redemption, and the Rising Tide of Data
Nov 10, 2017

3 Lessons from PR Daily World: Relevance, Redemption, and the Rising Tide of Data

The last couple of days have been a whirlwind, as the TrendKite team spent it immersed in the PR Daily World Conference...

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The Death (and Rebirth?) of the Media Contact Database
Jun 20, 2017

The Death (and Rebirth?) of the Media Contact Database

The Technological/Social/Economic triad of disruptive factors is changing the PR software space - specifically, media contact databases.

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How PR Tech Will Transform the PESO Model (& Your Life)
Feb 16, 2017

How PR Tech Will Transform the PESO Model (& Your Life)

So, what is the biggest untapped opportunity to drive change in marketing through PR technology? And how is it about to shake up the PR pro?

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Press Releases, Links, and SEO: What You Need to Know
Nov 10, 2016

Press Releases, Links, and SEO: What You Need to Know

Not all links are good, and in your PR strategy, consider the the real digital impact of your press releases and the backlinks your media mentions get.

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