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Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications. When he’s not editing The Citizen, Shane is also running B2B News Network, which is read by CMOs, CIOs and sales execs. Connect with Shane in Cision City with questions, feedback and story ideas!
Take a look at the changing dynamics of those working in small to mid-sized PR agencies.
For PR pros, conferences can be some of the most critical opportunities to get coverage by capitalizing on the buzz surrounding the event.
If you’re dealing with a crisis, monitoring messages and responding quickly can make a huge difference. AI can help PR become more agile in many ways.
The most important way to begin any conversation with a CEO and other executives is to focus on return-on-investment (ROI) as early as possible.
In this post, we identify the PR 101 fundamentals the industry needs to remember, no matter how digital habits evolve.
Check out the most important takeaways for PR pros from the latest Cision State of the Media Report.
Learn how Instagram Stories creates a new opportunity for brands to connect with influencers and promote products in a way that natural and effective.
It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo...
In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling...
You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]