Target Influencers

Anatomy of a Press Release

Let’s be honest: There’s no such thing as a perfect press release (after all, you can’t please all the members of the media all the time), but with the right approach and an understanding of what the media want and need from your press release, you can get pretty close.

Cision’s 2021 Global State of the Media Report

We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.

2021 State of the Media Summit

Join us for Cision’s first-ever State of the Media Summit, an interactive, two-day event featuring some of the biggest names in media.

2021 Travel Pitching Kit

Best practices and pitching tips from travel journalists to help your media coverage take off.

2020 Fashion Pitching Kit

Fashion is adapting just like any other industry and pitching needs to adapt right alongside it.

The PR Pro's Guide To Influencer Marketing Toolkit

The 2020 Influencer Marketing Tip Sheet

Use this tip sheet to organize and plan your influencer marketing strategy.

Holiday Gift Guide Pitching Tips for PR Pros

Live webinar discusses who to pitch to, when to pitch, and why holiday gift guides are the most coveted real estate in media coverage.

2020 Holiday Gift Guide Pitch Kit

Be sure your pitches end in placements by listening to the tips these gift guide authors have for you.

State of the Media Perfect Pitching List

Download the pitching list for a concise way to take your pitching game to the next level.

The Next Step: Adapting Your Comms Strategy in Challenging Times

Our latest ebook gives strategic guidance for how to pivot your comms strategy and stay on top of current events.

2020 Travel Pitching Kit

Our 2020 Travel Pitching Kit has all the intel you need to connect with the right storytellers and position your content to get coverage.

7 Steps for PR Professionals to Build Better Relationships with Journalists

This eBook covers tangible tips and tricks on what to do to develop and nurture lasting relationships with journalists

Cision’s Global State of the Media Report

We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.

Social Media for PR Toolkit

Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.

What Is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

Metrics That Matter: Measuring Earned Media’s Impact on the Bottom Line

In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.

2019 Fashion Pitching Kit

We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.

2019 Crisis Prevention Kit

This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.

2019 Holiday Gift Guide Pitching Kit

This holiday season develop a tailored targeting strategy for the influencers that can make a positive impact on your brand’s business. Secure placements on TV segments and retail blogs to help your brand increase consumer awareness, reach your target shoppers, and earn their trust.