What Is Earned Media Management?

When done right, earned media management gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

2021 Fashion Pitching Kit

Fashion industry journalists give us the year's hottest do's and don'ts for pitching them.

Apple Leisure Group

See how ALG Vacations worked with Cision MultiVu to create a multi-channel, integrated campaign to reach the right audience with the right messages.

Anatomy of a Press Release

Let’s be honest: There’s no such thing as a perfect press release (after all, you can’t please all the members of the media all the time), but with the right approach and an understanding of what the media want and need from your press release, you can get pretty close.

Cision’s 2021 Global State of the Media Report

We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.

Looking Back, Moving Forward

2020 Fashion Pitching Kit

Fashion is adapting just like any other industry and pitching needs to adapt right alongside it.

PR Pros Guide Influencer Marketing Toolkit

Get all our best resources for getting started with influencer marketing, from targeting and identifying influencers, to building relationships and measuring ROI from influencer campaigns.

Influencer Marketing 101: A Tip Sheet for PR Pros

Use this tip sheet to organize and plan your influencer marketing strategy.

Cision’s Global State of the Media Report

We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.

Influencing Through Earned Media

Key findings from a Forrester/Cision study on how marketers perceive the value of both earned media as well as their communications teams.

How to Integrate Google Analytics With Cision Comms Cloud™

In this video, Cision Product Marketing Manager, Kevin Miller, explains how PR pros can use web analytics integrated within Cision Comms Cloud™.

Advanced Monitoring & Analytics: How to Optimize Your Earned Media Campaigns

Join Cision's Andrea Rosi and Lee Ribeiro, as they dive into why media monitoring is the foundation of a successful earned media campaign.

Burton-Taylor Cision Communications Cloud Analysis

This independent Burton-Taylor analysis is designed to help users of Media Intelligence services to make better buying decisions.

How-to Half Hour: Success Stories from 25th Hour Communications & Willow Marketing

Crystal Balfany, of 25th Hour Communications, and Lauren Littlefield, of Willow Marketing, share their keys to communications success.

Breaking Down the State of the Media in 2018

How has the State of the Media changed in 2018? Join our expert panel from Axios, TechCrunch, Financial Planning, BBC News, and Cision as they discuss results from Cision’s State of the Media Report.

How to Target Influencers With Cision Comms Cloud™

Learn how to target the right influencers with the Cision Communications Cloud®, it’s never been easier to reach the right audience. Watch the video.

2018 The Ultimate List of Content Marketing Statistics

Looking for the latest content marketing stats and trends? We've got you covered with The Ultimate List of Content Marketing Statistics.

How-to Half Hour: Success Stories from St. Baldrick’s Foundation & Varian

Join Traci Shirk and Mark Plungy, as they share their keys to communications success and walk you through their recent PR campaigns.

5 Media Relations Hacks to Get More Coverage With Less Work

Here are five practical and immediately actionable hacks for earning more media coverage by working less.

HARO: Take Your Pitch to the Next Level

Here are five practical and immediately actionable hacks for earning more media coverage by working less.

How Technology Is Revolutionizing Earned Media

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.