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2020 Comms Report, New Reality, New Opportunity

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Rising to New Challenges

The comms function’s stature in the C-suite and across the business continues to rise. With that status, come increasing opportunities and challenges.

For four consecutive years, Cision and PRWeek have told this developing story by surveying hundreds of comms leaders and producing their annual Comms Report. The goal: to assess the progress the industry is making – and still needs to make – in key areas including technology, data, measurement, content, and media engagement.

Much like previous years, this annual webcast not only shares exclusive survey results but also transforms them into real-world counsel you can implement both immediately and long-term to bolster your efforts.

During this hour we delve into the impact of COVID-19 and how the PR industry is responding and rising to new challenges.

We also discuss topics including:

  • Is comms truly taking advantage of all available technology?
  • PR’s rise as a powerful C-suite voice
  • The increasing call for real-time data and analysis
  • The emergence of new influencers impacting consumer behavior
  • And much more


Meet the Speakers

Jano Cabrera Headshot
Jano Cabrera
Chief Communications Officer
General Mills
Vikki Chowney headshot
Vikki Chowney
Global Head of Content + Publishing
Hill+Knowlton Strategies
Gideon Fidelzeid Headshot
Gideon Fidelzeid
Managing Editor
Maggie Lower headshot
Maggie Lower
Chief Marketing Officer