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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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How communications & marketing can work together to create a unified brand strategy

For decades there has been a disconnect with communication and marketing teams, which has hindered the ability for brands to orchestrate a cohesive communications strategy. But as the lines between PR and marketing blur, we are seeing a shift. More and more brands are seeking ways to foster collaboration and coordination across paid, earned, owned, and social channels to deliver a compelling, consistent message to all customers.

Join Cision’s Joe Rhoton and BlackBerry’s Karen Clyne as they explore ways to achieve this within the organization and provide insight on the resources needed to make it happen.

In this session you will learn:

  • How earned media audience data informs marketing strategies
  • Ways to align PR measurement to marketing KPIs
  • Why integrated campaigns drive better, more measurable outcomes


Meet the Speakers

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Karen Clyne
Head of Global Communications
Joe Rhoton headshot
Joe Rhoton
Director of Innovation